What’s new in Dotdigital: Improved UX and AI powered insights

By News Author

What’s new in Dotdigital: Improved UX and AI powered insights

News Author

Clients all over the place are rising bored with unhealthy buyer experiences and uninspiring advertising that appeals to the lots, not the person. Because of this, advertising is compelled to alter. The function of the marketer should evolve, and the tech should comply with. Right here at Dotdigital, our tech is main the change.

Predictive insights, AI-powered marketing campaign help, and unified buyer knowledge all offer you next-level instruments to ship profitable advertising that stands out and lands with influence.

Let’s discover the brand new options now accessible from our Might launch.

Get early entry to the brand new Dotdigital

Welcome to the brand new Dotdigital. We’ve upgraded our platform structure and UI to make sure Dotdigital is all the pieces you want now, and sooner or later. Taking over board buyer suggestions, the brand new model of our platform displays adjustments within the advertising panorama, and within the methods you need to work. A buyer expertise and knowledge platform constructed by entrepreneurs, for entrepreneurs.

A greater consumer expertise

Image showing the new Dotdigital user interface with new sidebar down the left for a cleaner design

We’ve up to date varied areas of the Dotdigital consumer interface to completely align with the working strategies of the long run marketer. We’ve included your feedback and solutions to make it simpler than ever so that you can make the most of all components of the platform to the fullest, and save time because of our new, streamlined navigation.

Modifications embrace:

  • All channels now underneath one campaigns part.
  • New and improved viewers part to handle contacts, segments, personas, and extra.
  • Straightforward to find analytics and reporting with the brand new analytics part.
  • A brand new join space for all of your knowledge necessities.

Plus, we’ve additionally made enhancements to our marketing campaign administration instruments to make the day-to-day administration of your campaigns run smoother.

Up to date marketing campaign options:

  • Easier marketing campaign replies. Marketing campaign replies at the moment are simpler to handle within the Dotdigital platform.
  • Improved sign-off course of. Now you can choose a number of staff members to have sign-off powers inside the platform, decreasing backlog and enhancing usability for giant groups.
  • Higher marketing campaign tags administration. Marketing campaign tags can be utilized to filter and customise efficiency stories in Dotdigital. A brand new devoted space makes it a lot simpler to see and handle all present and new tags.
  • Simpler group. Now you can filter your marketing campaign stories by date and even see how transactional campaigns carried out throughout a selected time.
  • Easy product search. We’ve additionally made some enhancements to make it faster and less complicated to search out the merchandise you need to embrace in campaigns.

Get a stronger, unified image of your prospects

Image showing an email contact field with example email address joined with dots to an SMS contact field and example number also linking to an image of a person, labeled unified contact

Our new unified contact knowledge know-how lets you hyperlink all buyer knowledge again to at least one single buyer document. You now have extra methods to establish contacts, and we’ll proceed to increase the sources accessible to you, together with our improved API and our ever-growing listing of integrations.

Unified contact knowledge lets you get the complete image, and provides Dotdigital’s analytics instruments extra knowledge to investigate when creating suggestions for you. Unified contact knowledge is a giant a part of what powers a CXDP to allow you to raise your buyer expertise.

Why unified contact knowledge is necessary

  • All of your knowledge in a single place. All your contact knowledge will likely be saved collectively as a single supply of reality.
  • A clearer, 360 diploma view. Unified contact knowledge strengthens the insights you’ve got on a buyer, irrespective of the place that knowledge originates.
  • Improved campaigns. Seamlessly create data-led campaigns in Dotdigital, offering extremely related and customized experiences to your prospects.
  • Save time. Profit from your entire buyer knowledge from completely different software program functions and a number of variations of buyer accounts robotically syncing to Dotdigital.
  • A future-proof platform. Unified contact knowledge ensures Dotdigital grows with you as your small business and tech stack grows.

How unified contact knowledge works

Unified contact knowledge lets you unify your buyer knowledge from varied advertising channels and completely different software program that makes up your buyer journey, underneath one roof. This offers you the complete image of your prospects’ journey and expertise so you may react with related and well timed communications throughout a number of channels.

Unified contact knowledge is now in a Public preview, so you may self-enroll right away to unify your contact knowledge for those who want to. All of our prospects who took half within the restricted early-preview like it, so we’re assured you’re going to as nicely.

An improved API

Our improved API helps you higher unify your knowledge by making it simpler to attach your programs. Better effectivity and pace means you may take pleasure in excessive pace entry to knowledge and simply put in and get out the information you want. There’s additionally extra steerage that will help you construct your integration and troubleshoot any points points, sooner than ever earlier than. Our improved API is able to combine along with your advertising stack now, and sooner or later too. Versatile infrastructure signifies that our platform is constructed to develop with you, and help you in that progress too.

Some highlights embrace:

  • RESTful API with JSON payloads.
  • Greater than ever name charges.
  • Excessive efficiency real-time knowledge entry, with bespoke content material choice standards.
  • Excessive throughput bulk knowledge import mechanisms.
  • Help for service versioning to make sure you robotically entry the very best model of the service with out backward comparability points.
  • Unified safety throughout all our APIs.

Find out how to get began

You can begin utilizing the brand new Dotdigital at present! Simply head to this text in our assist heart for extra info.

The ability of generative AI at your fingertips

Image showing the icon of WinstonAI, a cartoon dog, and a speech bubble offering feedback with three example alternative suggestions below

At Dotdigital, we’ve lengthy utilized AI know-how to give you subtle insights, discover engagement and income alternatives, and supply concrete actions so that you can implement. Our newest launch continues to construct on this by supplying you with useful suggestions and tips on the right way to enhance your marketing campaign you whenever you’re placing collectively electronic mail content material, or writing your subsequent topic line.

Powered by WinstonAI

WinstonAI encompasses all kinds of recognized and new sensible know-how within the platform. Immediately we’re specializing in his generative AI capabilities. To do that, WinstonAI attracts on Microsoft Azure’s generative AI know-how (GPT-3.5) to supply solutions and inspiration on the right way to take your marketing campaign content material to the subsequent degree. Working additionally with Microsoft gives us with the safety and enterprise promise of Azure, so you may make certain that you’re adopting AI responsibly.

What’s generative AI?

Generative AI is a type of machine studying that may produce varied forms of content material, together with textual content, imagery, and even audio, by analyzing enormous quantities of earlier knowledge. Latest breakthroughs within the know-how imply that the facility of generative AI is now accessible to entrepreneurs of their day-to-day work, and we’ve included this into the Dotdigital platform.

Why generative AI in advertising is necessary

  • Get inspiration. WinstonAI seems whenever you create an electronic mail marketing campaign and gives related and customized inspiration primarily based on analyzing swimming pools of information.
  • Keep targeted and save time. You’ll obtain AI-powered solutions simply whenever you want them most. WinstonAI is definitely made a part of your present processes.
  • Higher content material, extra engagements. WinstonAI provides recommendations on the right way to enhance the tone of your electronic mail, factors out the place your viewers would possibly want extra element, and highlights alternatives that may make your marketing campaign much more profitable.
  • Topic line help. WinstonAI will present three topic line alternate options to the one you’re engaged on. These suggestions are primarily based on knowledge out of your 25 most up-to-date electronic mail sends, to make sure the recommendation is tailor-made to your model and marketing campaign model.

Predictive analytics

Image of a customer record with information including 'predicted next order date, churn probability, predicted CLV, and predicted total orders'

Know your prospects’ subsequent transfer earlier than they do with predictive analytics. AI analyzes your buyer knowledge to create intelligence-driven predictions, so that you don’t must depend on guesswork.

Predictive analytics let you recognize what engagement and income alternatives are on the horizon and lets you be proactive in changing that buyer. This makes it simple to behave at simply the appropriate second to extend gross sales and put efficient, long-term retention methods in place.

Why predictive analytics are necessary

  • Stronger campaigns. Enhance buyer concentrating on with clever insights powered by knowledge.
  • Enhance CX. Present an enhanced buyer expertise with skilled personalization and just-in-time concentrating on.
  • Save time. Let the tech do the heavy lifting for you, so you may concentrate on different marketing campaign components.
  • Be one step forward. Get unique intel to create proactive concentrating on methods that may preserve you forward of the sport.
  • Insights you may belief. Have extra confidence in your campaigns, impressed by concrete knowledge evaluation.

How predictive analytics works

Our predictive analytics concentrate on:

  • Churn likelihood: (e.g. This buyer is 40% prone to churn).
  • Predicted subsequent buy date: (e.g. This buyer’s subsequent buy date is predicted to be June 3).
  • Predicted buyer lifetime worth: (e.g. This buyer’s predicted CLV is $360).
  • Predicted whole future orders: (e.g. This buyer is predicted to have three future orders in whole).

The information will likely be accessible in:

  • Single buyer view as dynamic metrics.
  • You too can create segments that use predictive metrics to decipher which prospects to incorporate.

How you need to use predictive analytics

  • Stop shopper churn. Simply establish which prospects are prone to leaving your model. Be proactive and goal these prospects with a strong win-back marketing campaign.
  • Hit targets sooner. Phase contacts primarily based on predicted subsequent buy date and create campaigns with pressing messaging to encourage gross sales, similar to time delicate low cost codes and free delivery for a restricted time solely.
  • Encourage loyalty. Goal prospects which can be prone to store elsewhere by making a phase primarily based on whether or not they have missed their predicted buy date. Make these prospects really feel valued and revive their curiosity earlier than they go to a different model.
  • Drive profitability. Establish and reward your future high-value prospects with predicted buyer lifetime worth. Nurturing these prospects early on can assist guarantee long-term success.

To get began with predictive analytics, signal as much as our unique early entry preview right here.

What else is coming on this launch?

New marketing campaign warmth maps

An image of a heatmap, it has an example email with some sections such as the main CTA button in red, and other areas are green to yellow, to red to show traffic clicks.

New marketing campaign warmth maps present a transparent, visible map of the place contacts are partaking along with your emails. Warmth maps use a site visitors gentle system to visually spotlight the place probably the most clicks happen, with purple that means most clicked, and inexperienced that means least clicked.

This lets you re-structure your emails to make sure key content material is in probably the most outstanding positions.

New Shopify and WooCommerce metafields

Image showing Shopify logo linking to colored label blocks saying 'birthday, VIP status, clothing size, shoe size' all linking to a photo of a smiling woman in an orange shirt, with the Dotdigital logo close by

We now sync metafields (additionally known as customized fields) as a part of our out-of-the-box integrations for Shopify and WooCommerce. Retailers will be capable to make the most of the additional knowledge they retailer in opposition to their prospects and orders to create much more customized experiences.

Metafields will likely be synchronized robotically and can be utilized to to create segments, energy hyper-personalized dynamic content material, and be deciding elements in automations and extra.

New Gorgias integration

Image showing a customer with a speech bubble saying 'hey, I need help with my order' the image also has overlayed text saying  'open ticket' and 'exclude from marketing'

Gorgias is a customer support platform constructed particularly constructed for ecommerce manufacturers. It permits help reps to speak with prospects throughout a number of channels, together with stay chat, SMS, social media, electronic mail, telephone and extra.

This integration will help you

  • Get extra perception into your prospects, enabling you to personalize the messaging, content material, channel and timing of your communications.
  • Exclude contacts primarily based on ticket standing.
  • Routinely enroll contacts right into a program when their ticket is closed.

Again-in-stock notifications

Image showing back in stock notification including the product image, a kettle, and then the copy 'Your favorite item is back! And here is a 10% discount on us.'

As a part of this launch we launched back-in-stock notifications for all Huge Commerce and Adobe Commerce (previously Magento) retailers utilizing Dotdigital. Shopify retailers have been utilizing and loving this characteristic for a couple of years. Our easy-to-use configurator means you may create on-brand notifications very quickly in any respect and begin producing extra income within the background right away.

As soon as a buyer has signed as much as back-in-stock notifications out of your website, you may ship them a triggered electronic mail as quickly because the merchandise is obtainable to buy. Again-in-stock electronic mail automations are a easy but efficient resolution to recovering in any other case misplaced income. Not solely do you save that preliminary sale, but in addition cut back the possibilities they’ll store from a competitor (there after which, but in addition sooner or later).

Over to you

Now it’s over to you to get began with these new options, and naturally attain out to your Buyer Success Supervisor or head to our assist heart for those who want any extra info.

We’re additionally working a number of webinars to help this new launch, enroll under.