Multimedia messaging service, or MMS, are rapidly turning into a strong advertising device for companies searching for to interact their clients in additional dynamic and visually interesting methods. Since Dotdigital’s preliminary launch of MMS for North America, manufacturers have began embracing MMS to achieve their goal audiences successfully. 

On this weblog put up, we’ll discover what MMS is, the important thing variations between MMS and SMS (brief message service), and the way implementing MMS can enhance engagement between manufacturers and their audiences.

What’s MMS?

MMS is a means for manufacturers to ship visible messages to their clients on their cell units. This consists of multimedia content material reminiscent of pictures, audio recordsdata, and video clips alongside textual content messages. Ever despatched or obtained an image message in your cellphone? That’s MMS in motion. MMS takes textual content messaging to a complete new degree, offering wealthy and interactive content material that goes past the standard 160-character textual content restrict.

By integrating MMS into their communication methods, manufacturers can create extra colourful and interesting messages that seize their clients’ consideration. Dotdigital presents MMS capabilities for audiences in the USA and Canada, offering manufacturers with clients in these areas with a strong new device to face out from the competitors and generate a powerful return on funding (ROI). 

What’s the distinction between MMS and SMS?

It’s necessary to grasp the variations between MMS and SMS to decide on the fitting advertising device to achieve your target market. Listed below are the important thing distinctions between the 2:

Content material kind and suppleness

SMS solely means that you can ship textual content messages as much as a sure character restrict. However, MMS means that you can share a wide range of multimedia content material with textual content messages, together with recordsdata of as much as 750KB in codecs reminiscent of JPEG, PNG, and GIF, making it extra visually interesting. By incorporating multimedia content material, MMS can enhance your engagement ranges.

Message measurement and character restrict

A single SMS message can solely accommodate 160 characters (together with areas). In case your message exceeds this restrict, you’ll must ship a number of messages, which can enhance the price of your marketing campaign. MMS gives a a lot bigger message size of 1600 characters (10x better than SMS), enabling you to ship detailed and interesting messages at a fraction of the price.

So with Dotdigital MMS, you may have the flexibleness to incorporate high-quality multimedia recordsdata whereas nonetheless having fun with the advantages of elevated message size. This mix of wealthy media and extra textual content permits manufacturers to create fascinating, informative, and persuasive messages designed to drive buyer motion.

Value and service compatibility

Whereas SMS messages are typically cheaper on account of low knowledge necessities and widespread service help, MMS messages might incur extra prices for end-users and types on account of bigger file sizes and elevated knowledge utilization. Nevertheless, the visible attraction and potential for increased engagement and conversion with MMS can instantly offset the added price, making it a priceless funding.

What are the advantages of MMS?

MMS is a necessary a part of any cell advertising technique, offering companies with a variety of advantages. A few of its key benefits embody:

Enhanced engagement

MMS messages have been confirmed to have a extra partaking influence on recipients in comparison with plain textual content messages. It’s because MMS messages can embody wealthy multimedia content material reminiscent of pictures, movies, and GIFs, making the recipient’s expertise extra memorable and immersive. In consequence, recipients usually tend to take the specified motion. 

One instance of the effectiveness of MMS messaging is TractOptics, a US-based buyer, who utilized MMS throughout its Black Friday and Cyber Monday campaigns. TractOptics noticed a powerful 17:1 ROI (return on funding) after using MMS messaging. This highlights the potential advantages of utilizing MMS messaging to reinforce engagement and enhance the probabilities of reaching the next ROI for companies.

Better flexibility and flexibility

MMS gives a broad vary of choices to create visually interesting content material that caters to various advertising purposes and industries. Whether or not you wish to ship promotional presents, occasion invites, or product launches, MMS presents you the artistic freedom to design messages that resonate together with your target market.

Increased conversion charges

MMS messages have the potential to drive increased conversion charges than conventional textual content messages by optimizing messaging with persuasive multimedia content material. With visually interesting content material and enhanced engagement, you’ll be able to encourage recipients to take the specified motion, whether or not that’s making a purchase order or signing up for notifications.

Improved model notion

MMS advertising generally is a recreation changer in the event you’re trying to enhance your model recognition. Utilizing multimedia content material in cell messages will help differentiate your model from rivals who rely solely on plain textual content messages. By together with visually interesting and interesting content material, you can also make a stronger impression in your viewers and foster higher relationships with them.

Repeated publicity to your model visuals and emblem by way of MMS messages is important for constructing model recognition. Research present that 91% of consumers usually tend to buy from manufacturers that they acknowledge and belief. That is very true in cell communications, as messages that embody your model visuals or identifiers are thought-about extra reliable and genuine by recipients.

Elevated buyer expertise

In at this time’s fast-paced digital world, clients have excessive expectations for customized and visually interesting experiences. Utilizing MMS, you’ll be able to create extra partaking and interactive experiences that may provide help to join higher together with your clients. By incorporating multimedia content material like pictures, GIFs, and movies into your messages, you’ll be able to encourage your clients to take motion and construct deeper relationships with them. 

As an example, in the event you run a journey company, you’ll be able to ship an MMS that options a gorgeous picture of a seashore sundown to your clients, inspiring them to plan their subsequent seashore vacation. Equally, in the event you present occasion administration companies, you’ll be able to ship a GIF of their favourite artist performing reside on the town to advertise your occasion administration companies. The chances to get artistic and have interaction together with your clients by way of MMS are nearly limitless.

How MMS can be utilized to extend buyer engagement

There’s all kinds of alternatives on the subject of utilizing MMS to extend buyer engagement. The flexibility to incorporate visually partaking content material means that you can create extra thrilling promotions and presents by sharing eye-catching visuals when promoting gross sales, reductions, and different particular presents. The identical will be optimized when launching new merchandise by using pictures or GIFS to showcase the brand new product and generate pleasure amongst your buyers. 

Occasion invites will be given a brand new lease of life by creating and sharing visually interesting invites to a live performance, webinar, or workshop to drive viewers attendance. MMS may also be used to spice up buyer help by offering visible directions, demonstrations, and extra which can be utilized to troubleshoot and improve buyer satisfaction ranges.

MMS messages will be extremely customized to particular person clients based mostly on their preferences, behaviors, and rather more. The introduction of incorporating liquid (a templating language to create extremely customized content material) to SMS and MMS for Dotdigital means you’re in a position to incorporate a number of customized fields.

This may be seamlessly previewed as every buyer so that you will be assured that your recipient will obtain a message extremely focused to them instantly. WinstonAI™ may also be used that will help you set the tone on your MMS messages. 

Getting began with MMS

For now, MMS with Dotdigital is accessible to companies with clients in the USA and Canada. To allow MMS in your Dotdigital account, contact your Buyer Success Supervisor, who will information you thru the setup course of. As soon as MMS has been activated in your account, you’ll see the SMS part in your left-hand navigation now reads SMS/MMS. 

For those who’re not a Dotdigital buyer but, you’ll be able to request a demo of the platform.

Conclusion

MMS is a strong advertising device that lets you improve your cell communication methods by offering visually interesting and interesting content material. By incorporating multimedia content material alongside textual content messages, MMS can enhance engagement ranges, enhance model notion, and drive increased conversion charges. With Dotdigital’s MMS capabilities, manufacturers can harness the facility of MMS to achieve their audiences successfully and generate a powerful return on funding.