What’s Lemon8?

Lemon8 is a photograph and video-sharing app developed by ByteDance, the mum or dad firm of TikTok. In accordance with its App Retailer description, Lemon8 is a platform for younger creatives to share various content material. From vogue, make-up, meals, journey, homewares, pets, and extra. It has been described by some TikTok influencers as a cross between Instagram (earlier than Reels) and Pinterest.

How is Lemon8 totally different from TikTok and Instagram?

Whereas Lemon8 is analogous to TikTok and Instagram, it is usually distinctive in its personal approach. In contrast to TikTok, which focuses on short-form movies, it’s extra centered on images. The app additionally presents customers a number of instruments. You could find templates, stickers, filters, and fonts to create posts, in addition to a carousel characteristic that permits for a number of images in a single submit. The app has each a “Following” and a “For You” web page. Nevertheless,  the content material is break up into six matter tabs (Style, Magnificence, Meals, Wellness, Journey, and Residence), plus an “All” tab.

Present utilization of the Social Media Platform Lemon8

At present, it’s closely user-generated content material centered, with no main manufacturers having a notable presence on the app but. Nevertheless, it’s solely a matter of time earlier than extra manufacturers start to make the most of the platform. For corporations not but prepared to start out creating Lemon8-specific content material, it’s nonetheless price getting on the platform. As a model, it’s good to see what’s trending in your area of interest and safe your model username. That is very true for these within the vogue, wellness, and meals industries.

Ought to entrepreneurs be utilizing it?

The user-generated really feel of Lemon8 might be a giant a part of what’s attracting new customers. On platforms corresponding to Instagram and TikTok, the place influencer advertising and marketing is predicted, customers can typically really feel continuously bought to. The authenticity of the natural content material on on this platform generally is a breath of contemporary air. That is particularly so in comparison with the fixed stream of sponsored content material on different platforms.

For manufacturers trying to set up a presence on this new social media platform, right here’s one thing to be aware of. Having a wholesome mixture of natural, user-generated, and promotional content material might help keep away from fatiguing audiences. It’s essential to notice that it’s nonetheless a comparatively new platform. However having seen the success of TikTok, it’s price contemplating including Lemon8 to your social media technique.

If you need to see how Lemon8 might be used to enrich your present social media technique, request a proposal from us at https://www.getkobe.com/.