What It Is and How To Do It [Research + Tools]

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Electronic mail advertising and marketing is integral to any advertising and marketing technique as a result of it’s an effective way to generate leads and convert audiences.

ai email marketing

Whether or not you’re creating your first technique or trying to modify your course of, AI e mail advertising and marketing instruments will help you save time, optimize your technique, and meet your e mail targets.

On this piece, we’ll go over how AI e mail advertising and marketing instruments work, new knowledge about how entrepreneurs presently use AI for e mail advertising and marketing, and a listing of instruments you possibly can leverage in your function.

Free Guide: How to Use AI in Content Marketing [Download Now]

Desk of Contents

What’s AI e mail advertising and marketing?

AI e mail advertising and marketing is a machine-learning powered course of that helps entrepreneurs create e mail campaigns that attain the fitting audiences on the proper time with the fitting messages. 

AI e mail advertising and marketing instruments instruments use knowledge that can assist you optimize your e mail technique (like your historic efficiency knowledge), automation that can assist you save time on repetitive duties (like triggering an e mail workflow), and generative AI that can assist you create e mail content material.

You are able to do issues like:

  • Analyze previous e mail efficiency to establish optimize your e mail methods, like the very best time to ship your emails or the topic strains that get probably the most clicks.
  • Compile e mail analytics so that you perceive the well being of your campaigns.
  • Set off e mail workflows after folks take a selected motion.
  • Clear up your e mail lists to enhance deliverability.
  • Write compelling copy that speaks to your viewers
  • Personalize e mail content material to particular viewers segments

Some instruments have one particular operate, like a generative AI e mail device, whereas others supply a number of options.

Why must you use AI in e mail advertising and marketing?

Essentially the most important advantage of utilizing AI in e mail advertising and marketing is that it saves time whereas bettering efficiency. The routine processes you spend time on can occur immediately, and you’ll launch your optimized campaigns quicker.

Most AI e mail advertising and marketing instruments are additionally powered by machine studying, which means that they use knowledge factors (from your online business and generally your trade) that can assist you optimize your e mail technique. You received’t be left to guess what works greatest as a result of the AI can take a look at your previous emails, and you’ll benchmark your efficiency towards opponents to see the place you possibly can enhance.

For those who’re inquisitive about studying extra in regards to the impression of AI on advertising and marketing, try this Advertising In opposition to The Grain episode about advertising and marketing alternatives that AI unlocks for enterprise.

image linking to a podcast episode about marketing opportunities that come from using AI

Click on right here to take heed to the total episode

How Entrepreneurs Are Utilizing AI in Electronic mail Advertising [New Research]

Our State of Generative AI report surveyed 1,350 U.S. enterprise professionals about how they’re presently utilizing AI.

Proper now, 1 in 5 enterprise professionals use AI/automation of their function.

82% of entrepreneurs who responded to the survey mentioned that generative AI has impacted how they plan to create content material in 2023 and that the highest advantages are that it saves time, improves the standard of content material, and makes content material extra customized.

graph displaying the benefits to using gen AI in marketing

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As well as, 28% of entrepreneurs use generative AI to create emails.

graph displaying the type of content marketers use gen ai to create

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43% of entrepreneurs who already use generative AI of their roles say it’s useful when creating emails, and 54% say it’s very efficient.

content generative AI is helpful for creating

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Lastly, entrepreneurs utilizing generative AI save a mean of three+ hours on each bit of content material they make, which helps them spend much less time on handbook duties and extra time on a very powerful components of their function and the features of their job they take pleasure in most.

15 AI Electronic mail Advertising Instruments

1. HubSpot AI Instruments

Worth: Free instruments; $20/mo (Starter), $890/mo (Skilled), $3,600/mo (Enterprise)

hubspot AI tool chatspot

Click on right here to be taught extra about HubSpot AI instruments

HubSpot has a number of e mail advertising and marketing instruments and options to leverage to drive clicks and conversions.

AI Options

  • Electronic mail Advertising Software program that helps you simply create e mail workflows and triggers to succeed in your goal audiences with the fitting messages in any respect levels of their journey.
  • Inbox automation device that scans your emails and recommends duties based mostly on e mail content material and might auto-populate contact properties (like identify and cellphone quantity) from each first-time e mail to create a buyer profile.
  • Content material assistant makes use of generative AI that can assist you write high-quality e mail content material, and you’ll ask ChatSpot to rapidly write issues like skilled follow-up emails or thanks notes to a prospect.

2. Mailchimp

Worth: Free without end plan; $13/mo (Necessities), $20/month (Normal), $350/mo (Premium)

ai email marketing tools: mailchimp

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Mailchimp’s e mail automation software program helps ecommerce companies create automated e mail workflows that attain audiences at the absolute best time.

AI Options

  • Its Content material Optimizer compares your e mail knowledge to trade benchmarks to present you suggestions for optimizing your campaigns and e mail content material.
  • You possibly can select from completely different variations of AI-generated content material that match your intent and model tone.
  • Its Inventive Assistant leverages your model belongings to create distinctive e mail designs you possibly can personalize to completely different contacts.

3. Sendgrid

Worth: Free trial; $15/mo (Fundamental), $60/mo (Superior)

ai email marketing tools: sendgrid

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Sendgrid helps you create an automatic e mail advertising and marketing course of with customized workflows and triggers.

AI Options

  • Its real-time API scans your e mail lists and removes junk or undeliverable e mail addresses to decrease your bounce charge and make sure you attain extra folks.
  • Get data-driven insights and proposals for enchancment based mostly in your historic metrics and e mail efficiency.
  • AI paces your e mail ship and displays your fame with ISPs.

4. Phrasee

Worth: Contact for pricing

ai email marketing tools: phrasee

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Phrasee makes use of AI that can assist you create efficient e mail campaigns and content material to share along with your viewers.

AI Options

  • Its deep studying mannequin and language insights leverage your historic knowledge to inform you what works greatest along with your viewers and what conjures up clicks for an optimized marketing campaign.
  • The Magic Button helps you generate e mail content material (like topic strains or in-email CTAs) that can resonate along with your viewers.
  • It at all times makes use of your customized pointers and messaging to make sure every part you create is on-brand.

5. Drift

Worth: $2,500/mo

ai email marketing tools: drift

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Drift affords an AI-powered inbox administration device that helps you clear up your e mail lists and enhance deliverability.

AI Options

  • Its Electronic mail Bots leverage machine studying to interpret emails and make it easier to reply with partaking, conversational emails that encourage responses.
  • AI can qualify a lead as prepared for gross sales and mechanically introduce the prospect to the fitting salesperson for seamless advertising and marketing to gross sales handoff.
  • Use completely different Electronic mail Bots in your distinctive enterprise want, just like the follow-up e mail bot, deserted chat e mail bot, and webinar e mail bot.

6. Get Response

Worth: Free without end plan; $19/mo (Electronic mail Advertising)

ai email marketing tools: get response

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Use Get Response to design behavior-based e mail workflows to interact with audiences at key moments with content material customized to their wants.

AI Options

  • Share key phrases or phrases, e mail targets, and tone with the GPT-powered e mail generator that leverages trade knowledge to supply emails most definitely to extend your conversions.
  • Show completely different photos, textual content, or AI-driven product suggestions in every e mail.
  • The AI topic line generator helps you take a look at topic strains and be taught what stands out in your subscriber’s inboxes.

7. Levity

Worth: 30-day free trial; $49/mo (Startup), $139/mo (Enterprise)

ai email marketing tools: levity

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Levity’s software program helps you handle your inbox, perceive your e mail well being, and save time.

AI Options:

  • Construct an AI device distinctive to your online business by importing your knowledge that it’ll be taught from and use to make human-level choices.
  • Create completely different AI blocks for each e mail workflow you need to run (like a workflow for responding to emails).
  • Share distinctive categorization standards along with your AI to mechanically type emails as quickly as you obtain them.

8. Superhuman

Worth: $30/mo (Starter), $45/mo (Development), enterprise pricing out there

ai email marketing tools: superhuman

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Superhuman is an AI-powered inbox administration device that helps you streamline your processes. Finest for groups that use Gmail or Outlook.

AI Options

  • Instantly type incoming emails right into a cut up inbox based mostly in your customized guidelines so you possibly can type spam from real people and concentrate on what wants consideration.
  • Use its Snippets device to create pre-built templates for phrases, paragraphs or whole emails which you could rapidly add to emails to automate responses.
  • Set reminders for e mail duties, like following up on unanswered emails or a reminder to reply to a message you snoozed for later.

A lot of the instruments listed above have a number of AI options, like e mail writing assist to automated inbox sorting. Beneath we’ll go over AI e mail advertising and marketing instruments that solely supply generative options.

9. HiveMind

Worth: Free without end plan; $18/mo per person (Groups), enterprise pricing out there

ai email marketing tools: hive

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HiveMind affords an easy-to-use and time-saving device in your e mail advertising and marketing. Merely share a short immediate of what you’re searching for with its Notes AI, and it’ll make it easier to generate an ideal response.

10. ChatGPT

Worth: Free analysis preview; ChatGPT Plus $20/month

ai email marketing tools: chatgpt

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ChatGPT is a generative AI device that you should utilize to write down your advertising and marketing emails, and all it’s a must to do is enter a descriptive immediate into the chat. It’s a conversational device, so you possibly can ask it to rewrite the e-mail till you’re glad.

11. Zapier

Worth: Free without end plan; $29.99/mo (Starter), $73.50/mo (Skilled), $598.50/mo (Staff)

ai email marketing tools: zapier

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Zapier runs on Zaps, automated workflows you possibly can customise to your wants. You possibly can create an email-based Zap to generate e mail copy with an API key from OpenAI. Everytime you obtain an e mail matching your Zaps guidelines, it’ll immediate GPT-3 to write down an acceptable response.

12. Copy.ai

Worth: Free without end plan; $49/mo (Professional), enterprise pricing out there

ai email marketing tools: copy.ai

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Copy.ai is an e mail copywriting device you should utilize to create high-converting emails. It could write e mail content material for you, recommend topic strains, and make it easier to keep on monitor with ideas to enhance e mail high quality.

13. Compose.ai

Worth: Free

ai email marketing tools: compose.ai

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Compose.ai is powered by GPT-3 and helps you write customized and on-brand emails. Its autocomplete function suggests how one can end what you’re writing, and its ideas and generations are at all times tone and brand-relevant as a result of it learns your distinctive model voice. It’s an at all times free Chrome extension, so you possibly can simply apply it to your favourite websites.

14. Grammarly

Worth: Free without end plan; $12/mo (Premium), $15/mo (Enterprise)

ai email marketing tools: grammarly

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Grammarly’s machine-learning copy-editing device acknowledges in-text errors and suggests repair them. GrammarlyGo extracts the context from brief prompts and helps you immediately generate acceptable e mail replies. Leverage the instruments on its web site, as a Chrome extension, or inside your favourite e mail shopper.

15. Jasper

Worth: Free trial; $49/mo (Creator), $125/mo (Groups), customized enterprise pricing out there

ai email marketing tools: jasper

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Jasper Instructions helps you create efficient advertising and marketing emails rapidly with machine studying algorithms. Use it to write down whole emails or e mail topic strains, and its outputs at all times match your online business’ distinctive writing fashion and tone for model consistency.

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