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What Is MoEngage and Why Do You Want a CEP


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Headquartered in San Francisco, California, MoEngage is a Buyer Engagement Platform (CEP) that helps entrepreneurs or product managers/homeowners seeking to interact, reacquire, or retain prospects. Client manufacturers use MoEngage as a one-stop MarTech platform to maintain prospects engaged on a number of channels (akin to cellular push, e-mail, SMS, in-app, or WhatsApp) and a number of platforms (like cellular app and web site). In different phrases, MoEngage is an insights-led omnichannel buyer engagement platform. We care about our prospects as a lot as you do and make each effort to make sure our platform caters to personalised buyer habits.

MoEngage has helped multiple brand personalize their marketing strategy based on user behavior.

In at this time’s world of overwhelming commercials throughout any medium, you will need to convey clearly what you provide your prospects with a contact of personalised communication. MoEngage not solely helps you analyze buyer habits but in addition helps you thru your entire buyer journey, valuing buyer privateness and safety on the coronary heart of every part, to make sure you talk your choices as transparently and effortlessly as potential.

Historical past of MoEngage

MoEngage's journey as a Customer Engagement Platform began in 2014

Again in 2011, when founders Raviteja and Yashwanth based DelightCircle, they realized that delivering personalised and contextual info was key to retaining and interesting prospects. And therein lay an issue, or as they noticed it: an answer. Conventional advertising and marketing and buyer engagement platforms until that time had been constructed for a desktop world.

Moreover, many of the then-platforms had been campaign-centric and never customer-centric. The necessity for a platform that gave acuities about buyer habits and helped manufacturers notice the significance of strolling by way of the shopper lifecycle together with their prospects was paramount. Since we take nice care of our prospects, MoEngage was additionally constructed round the concept that the corporate will guarantee you may have all of the devices in your hand to empathize together with your prospects as effectively.

In a world that was getting exceedingly digital-first, it was essential to maintain your helpful prospects engaged not solely by way of all one of the best choices but in addition by way of personalised content material. With this philosophy in thoughts, MoEngage was born in 2014. With workplaces in San Franciso, Bengaluru, Boston, London, Berlin, Singapore, and Dubai, amongst others, MoEngage has emerged as the most effective platforms on the market for buyer retention, engagement, and acquisition.

Since then, the corporate has gone from power to power, each in product innovation and model philosophy. A few of MoEngage’s industry-first applied sciences like Push Amplification™  and Push Amplification™ Plus, first launched in 2017, have revolutionized the CEP, and, generally, the MarTech house.

Our Imaginative and prescient and Values

What’s a Buyer Engagement Platform (CEP) and Why do You Want It?

Whereas many confuse a buyer analytics software with a CEP, they’re broadly completely different. If you’re a B2C model, probably the most invaluable factor your prospects may give you is their consideration. And after they do, it is crucial that manufacturers don’t take it frivolously.

A Buyer Engagement Platform is a single piece of software program that helps manufacturers perceive and optimize a buyer’s lifecycle, proper from consciousness to determination. Usually, a CEP is part of a model’s API integrations. The platform captures information by way of apps or web sites and gives personalised communications, that are extremely contextual for patrons throughout channels (e-mail, social media, cellular apps).

Moreover, the CEP pushes for AI-based segmentation and retention evaluation to make sure that a buyer’s journey isn’t just about educating them a couple of product but in addition serving to them perceive the answer it presents for a buyer’s drawback. Based mostly on a buyer’s utilization habits, CEP may give you suggestions on the best way to run your campaigns, assist with cross-channel advertising and marketing and aid you optimize efficiency.

An important CEP, nevertheless, is a full-stack answer that may do the entire above and offer you actionable insights on the best way to deliver down your churn price by providing you with in-depth evaluation, customizable capabilities, heavy personalization, and omnichannel advertising and marketing options. All these, whereas making the combination simple with different instruments within the stack. This is without doubt one of the explanation why manufacturers belief and depend on us.

What Does MoEngage Supply?

As a SaaS company, MoEngage has been vetted by the best.

As a CEP, MoEngage presents a variety of capabilities that will help you ship your messages throughout a number of channels. An entire full-stack answer consisting of e-mail advertising and marketing, in-app messaging, net push notifications, SMS, and much more, as an organization, MoEngage understands that fashionable manufacturers want excessive engagement to retain their prospects.

Utilizing proprietary and revolutionary know-how, MoEngage, as an organization, has taken AI to a complete new stage to boost buyer engagement to a stage. A few of our key choices are:

Buyer Insights and Analytics

MoEngage presents one of the vital complete and highly effective buyer analytics and insights platforms there’s within the MarTech house. Not solely will entrepreneurs take pleasure in probably the most superior omnichannel engagement advertising and marketing platform however with MoEngage’s in-built analytics, you will get an entire image of your buyer’s whole onboarding journey and the place they’re dropping off.

We imagine that buyer expertise is simply as essential as buyer engagement. That’s the reason the MoEngage dashboard leaves nothing to probability or instinct in terms of buyer evaluation. With out drowning in a whole lot of irrelevant information, you will discover out why you may have a churn and the best way to enhance your conversion price with probably the most superior analytics that guarantees to boost your product adoption.

Moreover, the MoEngage platform presents in-depth segmentation throughout demographics, technographics, psychographics and a lot extra. This, coupled with in-built retention evaluation is designed to make sure you by no means have a poor marketing campaign efficiency ever once more!

Buyer Journey Orchestration

It’s not sufficient to only provide an in-depth evaluation. As a modern-day marketer, you additionally must membership your prospects into associated micro-groups based mostly on this evaluation and their habits. This ensures extremely personalised, contextual, and related presents and merchandise.

MoEngage not solely lets you group prospects by attributes like demography, location, or age but in addition presents full customization that will help you construct your individual segments and filter teams based mostly in your advertising and marketing technique. You can too create simple drag-and-drop consumer flows on the dashboard.

MoEngage’s platform helps entrepreneurs visualize and enhance LTV by offering a deeper understanding by way of RFM and Affinity Segments. Personalize the way you need to create buyer segments, get insights, craft nice experiences based mostly on these insights, and analyze how one can interact and retain your prospects higher.

Multi-channel Communication

In a digital-first world, it isn’t sufficient to push your greatest presents by way of a single channel like e-mail or web site notifications. If you’re actually searching for a information to omnichannel advertising and marketing for a sturdy advertising and marketing marketing campaign, MoEngage’s capabilities ought to aid you drive all of your advertising and marketing methods.

Past the standard channels of promoting (e-mail campaigns, onsite messaging, in-app messaging, playing cards) MoEngage additionally gives some novel channels which are actually {industry} firsts. Push Amplification, a MoEngage pioneered know-how, improves Push notification deliverability on Android units in Asia.

MoEngage helps manufacturers and firms ship their messages about their product/merchandise throughout any platform and thru any channel.

AI-Powered Marketing campaign Optimization

On the coronary heart of MoEngage’s tech is cutting-edge Synthetic Intelligence, which has helped the corporate be the market chief it’s at this time. A few of our tech capabilities have helped manufacturers enrich buyer experiences and enabled stellar marketing campaign performances.

For instance, Sherpa, MoEngage’s proprietary AI engine, robotically figures out the suitable message variant and the suitable time to ship to each buyer based mostly on behavioral analytics. It even picks the suitable channel by way of which your retention would be the most with out experiencing churn.

MoEngage additionally launched Dynamic Product Messaging, which redefined advertising and marketing automation. Constructed on the corporate’s proprietary Sherpa Interplay Graph, as one among MoEngage’s co-founders Raviteja places it, it’s “designed to assist companies talk related merchandise from their catalog based mostly on buyer’s searching historical past by way of push notifications (app/net) and emails.”

Personalize customer journey across all types of funnel and truly engage with your customers. Analyze what can be better and let us recommend the best inisghts.
Knowledge is sweet, insights are higher!

Why Is MoEngage So Fashionable?

As a sturdy AI-driven product, MoEngage has been constantly thought of the most effective Buyer Engagement Platforms out there. Gartner ranks MoEngage as one of many main Cell Advertising Platforms on the market.

Aside from Gartner, MoEngage has been acknowledged by different main {industry} awards as effectively!

Be it email marketing, in-app messaging or any other channel for your product, MoEngage has been recognised for all of them!

Knowledge is Good. Insights are Higher!

Whereas we’re loopy about information, we, at MoEngage, notice that simply being data-oriented can not serve our prospects, if this information is just not action-oriented. Knowledge have to be backed with nice acuities, and that’s what our synthetic intelligence goals for! Advertising groups utilizing a advertising and marketing automation platform makes little sense if that automation doesn’t result in fascinating outcomes. With MoEngage, throw that intuitive strategy away and study to belief selections backed with information!

Associated Reads:

  1. MoEngage Acknowledged As Chief within the Gartner Magic Quadrant
  2. MoEngage Achieves SOC 2 Sort 2 and CSA STAR Attestations
  3. MoEngage wins “Cell Innovation of the yr” and “High 5 Personalisation Resolution Suppliers within the UK.”
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