Mintel consultants monitor the trending components and new product launches, highlight the developments affecting the market and its future development. On this episode, we’re taking a look at Calendula.

Calendula extract has been lengthy used as a supply of lutein within the VMS class. As imaginative and prescient well being turns into a key client well being concern, it’s anticipated to enter the food and drinks classes.

In response to Mintel GNPD information, among the many food and drinks new merchandise launched within the final three years (December 2019 – November 2022) that emphasize calendula ingredient, tea has been the most important class, whereas the rising development of dairy merchandise is apparent.