Identified all around the United Kingdom, well-known crisp producer Walkers has launched its latest brief movie with VCCP London. The marketing campaign shines a lightweight on the unsung heroes behind Walkers – British farmers who look after each potato that makes a pleasant pack of Walkers.
“We love potatoes, so you possibly can love Walkers”
That includes actual Walkers farmers, the poignant video follows potatoes from the farm to packet. With Frankie Goes to Hollywood’s ‘The Energy of Love’ because the soundtrack, solely the plumpest, freshest potatoes are lovingly harvested, sorted, and transported.
Each potato is treasured, evident when a truck transporting the spuds hits a bump and a potato rolls off. Happily, a farmer is there to catch the fortunate potato, so no potato goes unwasted. That is the measure of affection farmers have for potatoes, guaranteeing unstated high quality in each bag of Walkers.
Regardless of how Walkers’ crisps are loved – piece by piece, shoving them down your throat, or in a sandwich – its repute and flavour are simple. Coined as Britain’s most beloved crisps, customers can choose up a bag and benefit from the style of 100% sustainably grown British potatoes.
In response to Rachael Smith, Walkers’ Senior Advertising and marketing Lead, most snack buys are pushed by style. Therefore, potatoes showered with love and affection are a significant factor that provides Walkers crisps its impeccable style.
“With our newest marketing campaign we needed to showcase the partnership we’ve got with our Walkers farmers to supply our sustainably grown, 100% British potatoes to make Britain’s most beloved crisps.” added Smith.
Apart from a 30-second brief movie, the Walkers marketing campaign additionally covers radio, TV, OOH, DOOH, social, on-line platforms, and PR.