Common readers might have observed that we’re not a fan of Virgin Media: its rickety outdated cable community breaks down consistently and its customer support is so unhealthy it’s virtually comical. They lie, for instance, telling you they’re fixing issues after they’re demonstrably not.

Now merged with O2, Virgin is again on the airwaves with an advert (one more) that includes the travails of a skateboarder, introduced again from the brink by Virgin’s faster-then-the-others broadband (when it’s working in fact.)

Cleverly timed (if certainly it was so) for the Winter Olympics in Beijing, with out the trouble of sponsoring the rattling issues. By adam&eveDDB.

Virgin Media 02’s Simon Groves says: “Our newest marketing campaign reveals simply how integral the web is in inspiring us, connecting us, and serving to us obtain our goals, it doesn’t matter what our background. It’s a narrative about precisely why we’re higher, linked. And because the UK’s quickest main broadband supplier, Virgin Media gives the easiest connectivity expertise.”

A&E artistic director Paul Knott says: “The marketing campaign is an instance of how know-how can unite folks from totally different backgrounds and communities, enabling them to share of their pursuits, usually in sudden and serendipitous methods.”

OK, it’s a pleasant sufficient movie (nothing will get out of A&E’s door that isn’t) and younger Aamira is sort of profitable.

However what number of adverts over the previous decade have featured simply this: younger, would-athlete overcoming all types of painful bumps due to some largely unrelated model with aspirations to do good?

Good execution, lazy considering.

MAA artistic scale: 4.

PS Why are so many adverts nowadays so murky?