Serviceplan Spain launched a marketing campaign for The Affiliation of Fruit and Vegetable Producers of Val Venosta (Vip) in the course of the week of the Patron Saint of Santa Dorotea in Spain on “El Día del Frutero” (the day of Fruit). The initiative took the type of a mini actuality present, with singer and influencer Natalia Rodríguez and Greengrocer Felix Vázquez exchanging roles for a day. The marketing campaign is designed to help Spanish small companies and introduce native companies to the digital world, while making the subsequent era conscious of the significance of neighbourhood greengrocers.

With The Change, the Vip pays tribute to fruit and vegetable producers in Val Venosta with an trade of roles between Natalia Rodríguez – the well-known Spanish singer who starred in Operación Triunfo 1 – and Felix Vázquez, a greengrocer who has been answerable for one of the crucial well-known greengrocers in Madrid for 50 years.