LOS ANGELES — Software program and knowledge platform, VideoAmp, introduced a partnership with HyphaMetrics, the one impartial cross-screen and cross-walled-garden panel, to offer cross-screen viewers measurement options for VideoAmp purchasers. The partnership will combine HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership knowledge to facilitate leading edge viewers insights.
“Panels play an integral function in offering a definitive understanding of how shoppers work together with content material and promoting throughout all of their units and channels”
Josh Chasin, VideoAmp’s Chief Measurability Officer, said, “At VideoAmp we see panels as an vital a part of our total answer set because the {industry} searches for a brand new holistic media measurement forex. We’ve been particularly impressed with HyphaMetrics’ progressive, patented measurement tech stack and we stay up for working collectively to develop new measurement options for patrons and sellers of cross-screen promoting.”
VideoAmp’s early adoption of HyphaMetrics’ distinctive panel-based dataset is aligned with the WFA’s blueprint for Cross-Media Measurement, which outlines the merging of census knowledge with panel knowledge to facilitate essentially the most complete understanding of shopper media habits. VideoAmp is a constitution member of HyphaMetrics Content material Metrics panel trial. The trial, which commenced in July of 2021, will run by the primary quarter of 2022 to embody main viewing occasions just like the Tremendous Bowl and Winter Olympics.
“Panels play an integral function in offering a definitive understanding of how shoppers work together with content material and promoting throughout all of their units and channels,” stated Joanna Drews, CEO and Cofounder of HyphaMetrics. “We’re excited for VideoAmp to include this granular behavioral layer of information, overlaying all features of right this moment’s distinctive viewing surroundings resembling video gaming, secondary gadget utilization and walled gardens.”
Particular measurement functions of this partnership embody “personification” of VideoAmp family viewing to create individuals scores, in addition to the event of a reality set for coaching Digital IDs (VIDs), the id assemble beneficial by the World Federation of Promoting (WFA) for creating cross-platform unduplicated attain.
The partnership will construct off of VideoAmp’s proprietary commingled dataset, which is taken into account essentially the most trusted and highest high quality within the market on account of its scale and proprietary methodology used for combining varied knowledge sources. The dataset commingles ACR and Set-High Field TV viewership knowledge and integrates into a number of OTT and digital knowledge sources utilizing first-to-market, privacy-preserving choices like cleanrooms. VideoAmp’s knowledge, mixed with a complete toolset for planning, measurement and optimization, are all housed inside the VideoAmp platform and supply a deduplicated view of media efficiency throughout conventional TV, streaming video and digital. The suite of instruments and knowledge allows advertisers and media house owners to redefine the best way media is valued, purchased and offered.
About VideoAmp
VideoAmp is a software program and knowledge firm making a extra subtle data-driven promoting ecosystem that redefines how media is valued, purchased and offered.
The VideoAmp platform supplies measurement and optimization instruments that unify audiences throughout the disparate techniques of conventional TV, streaming video and digital media. Unlocking new worth for these presently working inside a siloed view of their audiences, VideoAmp creates efficiencies for the whole {industry}.
VideoAmp is remodeling a 100-year-old {industry} by powering a more practical three-way worth change that leads to advertisers growing their return on funding, publishers growing their revenues and bettering the viewing expertise for shoppers.
VideoAmp is headquartered in Los Angeles with places of work throughout the USA. To be taught extra, go to videoamp.com.
About HyphaMetrics
HyphaMetrics is an impartial high quality knowledge provider providing an all-encompassing view of what the world is watching. HyphaMetrics’ single-source, cross platform knowledge pipeline, generally known as Zero Social gathering Information, serves because the connective tissue by which the media ecosystem can talk, and supplies the exact, individual-level metrics wanted for buying and selling, optimization, and analytics in right this moment’s distinctive media surroundings. Clients leverage Hypha’s leading edge know-how and industry-accepted analysis methodologies to humanize the media expertise for shoppers in a privacy-compliant method.
