Iron Mountain

World Kickoff: Dare to transcend

World Kickoff occasion reaches hundreds of workers around the globe

Iron Mountain’s occasion had a broad agenda that prompted suggestions and dialogue over two days in January 2021. It’s a winner within the ‘Digital Worker Assembly’ class of Ragan’s Video, Visible & Digital Awards.

With the world altering throughout, Iron Mountain needed its first-ever World Kickoff occasion for workers to immediate discussions about the way forward for the corporate. A worldwide enterprise that shops, protects and manages data and property, Iron Mountain aimed to achieve all its 26,000 workers in 53 international locations—greater than 75% frontline, deskless workers in a two-day occasion in January 2021.

Day One of many occasion attracted 4,400 distinctive customers from 53 international locations, and the second day attracted 3,320 distinctive customers from 44 international locations. Most individuals joined all or a few of each days. A suggestions survey to all workers after the occasion acquired almost 500 responses.

To maximise the occasion’s engagement and affect, the World Kickoff was broadcast dwell over two half-days. The theme, “Dare to Go Past,” mirrored the modifications Iron Mountain hoped to attain in 2021. Understanding the significance of content material in a digital setting, the occasion committee centered on tailor-made storytelling and highly effective keynotes.

Groups throughout the group developed an agenda with themed segments based mostly on “Mountaineer imperatives”—progress, innovation, transformation, inclusion & variety, security and wellness and tradition. To extend viewers engagement, the net platform included such options as Q&A, polling, quizzes and extra.

The assembly was broadcast dwell from a custom-built, COVID-secure studio at Iron Mountain’s Boston headquarters to workers around the globe with dwell translations accessible. Recordings of every day’s segments had been rebroadcast for workers within the Asia-Pacific area.

In complete, the World Kickoff concerned 21 dwell periods, eight pre-recorded movies and 5 viewers engagement periods. It featured greater than 70 audio system, together with an exterior visitor speaker and clients, together with representatives from every enterprise unit and area.

Polls, phrase clouds and a Q&A had been used to immediate suggestions and dialogue from workers. As well as, a session for mindfulness and stretching was scheduled to reinvigorate workers after a pair hours into the occasion.

Suggestions after the occasion confirmed that contributors discovered all segments helpful, particularly these centered on progress, innovation and inclusion & variety. Many attendees stated the perfect elements of the World Kickoff had been the keynote speeches, segments that bolstered their understanding of the corporate’s route and 2021 plans, and the chance to be taught extra about completely different elements of the corporate.

Consequently, Iron Mountain dedicated to a different World Kickoff occasion in January 2022.

Congratulations to Katie Scott, Neil Jenkins, Kaitlin Baratta, Hilary Skibinski, Valeria de Souza Pinto and Liliana Biro. –JC