With 3,200 exhibitors throughout 2.2 million sq. toes and greater than 115,000 attendees, CES 2023 was as daunting because it was thrilling. Futuristic tech innovation collided with actual world challenges that entrepreneurs will face all through 2023.

To take advantage of the four-day convention, Omnicom Media Group took its purchasers on excursions of the present flooring. Guides from OMG businesses together with OMD and Hearts & Science walked purchasers starting from PepsiCo to The New York Instances across the large Las Vegas Conference Middle.

As soon as once more, Adweek partnered with OMD to get the highlights from the guides and the purchasers. On this video, hear insights from:

• Matt Sieracki, director of digital activation at OMD and information for Marci El-Deiry, vp of North America advertising and marketing at Philips
• Jen Reese, director of built-in media planning at OMD and information for Javier Bustillos, senior director of built-in model activation at Georgia-Pacific
• Samantha Wilson, undertaking supervisor at Hearts & Science and information for Holly Harnisch, head of earned media at The New York Instances