Throughout our newest webinar on “The state-of-the-art of Aggressive intelligence in 2022“, CI professional, Founder and Managing Companion at UBERBRANDSCI, Luis Madureira, demonstrated the depth of the intelligence hole and the implications on organizations and CEOS.

Watch the three min recap video:

As defined throughout the session, between 2009 and 2019, the hole between the critically essential data that CEOs and high administration wanted, and what was truly delivered remained the identical in all areas : buyer, monetary, model and status, danger or threats, worker benchmarking, analysis, improvement and innovation.

This hole didn’t cut back in 10 years, so the place will organisations be by 2029? Will the hole lower ?

In response to Luis Madureira, it is not going to.

The covid pandemic bolstered and highlighted the necessity for CI as corporations are confused, disoriented and have to make sense of their aggressive surroundings.  

As a consequence of these difficult instances, one out of 5 CEOs has modified jobs and one out of these 5 has truly being dismissed. The C-suite is searching for one thing to assist them navigate their aggressive surroundings efficiently, and that is the place aggressive intelligence comes into apply.

To observe the complete webinar, click on right here.