The well-known Victoria’s Secret Trend Present will make a comeback by the top of 2023, as introduced lately. The extravagant present is returning after a four-year hiatus.
The Trend Present options supermodels like Gigi and Bella Hadid, Adriana Lima, and so forth., famously referred to as ‘Angels.’ Nonetheless, the model confronted accusations of non-inclusivity and lack of physique positivity fashions. Thus, Victoria’s Secret forcefully shut down the enduring present and its “Angels”. However, this time the model plans to convey again a brand new model of the awaited Trend Present. It’s going to ramp up the redemption arc to convey forth a very new perspective in 2023.
Timothy Johnson, Victoria’s Secret CFO, said, “We’re going to proceed to lean into the advertising and marketing spend to put money into the enterprise and likewise to assist the brand new model of our trend present, which is to return later this yr. So, we’re going to put money into our advertising and marketing expense. We’re going to take a position sooner or later.”
The celebrated Trend Present was final held in 2018. The 2019 present received cancelled due to poor tv scores and a downturn in gross sales. As well as, the model additionally mired in former CEO Les Wexner and Jeffrey Epstein’s shut hyperlinks’ controversy.
Timothy insinuated that this time the enduring present would drift away from the previous guise of superficial glitter and glam. He mentioned it might “reinforce our dedication to championing girls’s voices and their distinctive views”.
There are nonetheless no clarifications about what the revamped model would entail. However the retail large mentioned the upcoming present would replicate Victoria’s Secret’s “new model projection and mission” in the direction of inclusivity.