Versium Releases Free File Hasher Software to Guarantee Privateness of First-Occasion Information for Advertisers

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Open supply software supplies privacy-forward method to collaborating with companions

REDMOND, Wash. — As a part of its rising open supply initiative to equip the event and knowledge group with precious knowledge toolsets, Versium, a number one knowledge expertise firm, immediately introduced it has launched File Hasher – a free software that hashes and saves first-party knowledge to make sure privateness when working with third-party distributors. Versium’s File Hasher is a privacy-forward method to working with buyer knowledge that optimizes for identification decision – each inside and outside of knowledge clear rooms.

Information clear rooms have materialized as an answer amid tighter knowledge privateness laws, the place combination knowledge from walled gardens or different distributors is mixed with first-party knowledge from advertisers to glean insights about advert efficiency. Nevertheless, knowledge clear rooms will be value prohibitive, and there’s at the moment no simple or safe method for advertisers to share knowledge with third events who aren’t leveraging the expertise but. If an advertiser needs to add goal audiences to an information augmentation platform, they’ve to decide on between sending uncooked knowledge or not sending it in any respect.

Versium’s File Hasher is a free software that performs fundamental knowledge hygiene after which hashes a file. First-party knowledge parts that require an extra layer of safety – similar to e-mail addresses, names, telephone numbers and extra – are then hashed and will be shared with no need to undergo a knowledge clear room. File Hasher runs in an internet browser like Chrome, Safari, Edge and Courageous, 100% offline and with out a community connection. As an additional advantage, hashed recordsdata may also be utilized in knowledge clear rooms for walled gardens like Google and Meta.

“The emergence of privateness laws has led to rising issues concerning the safety of transferring and sharing first-party knowledge,” stated Kevin Marcus, CTO, Versium. “Versium’s File Hasher simply standardizes and hashes a file in your pc and saves the output for use by any variety of third events, so PII by no means leaves the consumer. With this hashed knowledge, advertisers can leverage viewers matching with any variety of distributors to grasp how their campaigns are performing. When the seller additionally makes use of File Hasher, the matching is constant as a result of standardization in cleaning, which higher helps constant matching from supplier to supplier.”

Versium’s suite of options powered by its identification decision and insights engine can be appropriate with the hashed output from File Hasher. Advertisers can leverage Versium REACH to match hashed fields different suppliers are unable to deal with and match – similar to deal with, telephone quantity and extra. File Hasher mixed with Versium REACH is optimized for matching hashed knowledge to create simple identification graph traversals.

Versium empowers companies with the info instruments and insights they should win prospects. Its proprietary identification graph and knowledge expertise platform assist entrepreneurs higher determine, perceive and attain their perfect buyer, each time. To entry these new open supply instruments, go to Versium’s Open Supply hub.

About Versium

Versium is a knowledge expertise firm that allows B2B and B2C entrepreneurs to raised determine, perceive and attain their perfect prospects throughout a number of digital contact factors and advertising and marketing channels. Versium’s industry-leading identification decision and insights engine powers a collection of options that assist entrepreneurs tremendously enhance their attain by as a lot as 5X. Versium’s proprietary knowledge belongings embrace over 2 billion contact factors and over 2 trillion insights attributes, creating the {industry}’s richest B2B2C identification graph and knowledge expertise platform that empowers entrepreneurs to win prospects. For extra info, please go to https://versium.com.