Jed Grossman, who has labored at Mom and Crispin Porter in New York, and most not too long ago was ECD of unbiased store Arts & Letters in Virginia, has joined VCCP as its first CCO for North America.

Reporting to world CCO Darren Bailes, Grossman will oversee inventive for VCCP’s east and west coast workplaces. Earlier this yr, VCCP NY and 2016 acquisition Muhtayzik Hoffer in San Francisco merged to type one entity, VCCP US.

VCCP has been doing fairly nicely within the US, it appears, not too long ago bringing in purchasers together with Mike’s Onerous Lemonade, Nutribullet and Native. They be part of an honest roster of manufacturers like White Claw arduous seltzer, SoulCycle, and Superstar Cruises.

Grossman (third from left in photograph) mentioned: “VCCP US embraces bravery and openness in its method to creativity, and people values finally drew me towards the company. I look ahead to partnering with management to encourage this workforce of dreamers towards growing work with our purchasers that transcends conventional promoting.”

Bailes mentioned: “Jed’s a celebrity. Individuals can’t communicate extremely sufficient of him. That’s why we’re so happy to have him be part of the workforce and push our inventive output in North America as we proceed strengthening the company’s presence inside and past that market.”

Throughout Grossman’s five-year stint at Arts & Letters, the company grew from 18 to 160 folks, introduced in purchasers like Google, ESPN and Tito’s Vodka and getting named to this yr’s Advert Age A-Record.

Photograph l-r CFO Janisse Wong, CEO Brett Edgar, CCO, Jed Grossman and CSO Jonny Shaw.