Understanding the variations between a Digital Asset Administration (DAM) and Product Info Administration (PIM) system is significant for companies in search of to arrange and optimize their product catalogs.
Companies typically obtain conflicting recommendation about which software program to implement, resulting in confusion about every system’s distinct features and distinctive makes use of.
What’s a DAM System?
DAM covers a complete technique of storing, cataloging, and managing a enterprise’s digital assets.
When an organization is managing a considerable quantity of pictures, movies, audio, and information shared throughout a number of channels and platforms, a DAM system could be invaluable in sustaining management of digital supplies to make sure model consistency. Though many firms are on this scenario and would profit from a DAM, the necessity for a DAM resolution extends past companies that promote merchandise.
What’s a PIM System?
PIM is a software designed to handle, manage and centralize all of the digital knowledge and product content material of firms that promote merchandise by on-line or offline channels, together with:
- Ecommerce websites
- Marketplaces
- Social media
- Cellular apps
- Printed catalogs
PIM is powered by the knowledge offered by the corporate’s Enterprise Useful resource Planning (ERP) and sometimes shops knowledge within the cloud, just like some cloud-based DAM programs.
A PIM is chargeable for enhancing and enriching content material throughout all channels the place merchandise are offered. It synchronizes all related assets to the merchandise, comparable to:
- Photos
- Descriptions
- Textual content translations
- Classes
- Fields
- Households
- Movies
In essence, PIM ensures that an organization’s data and product content material is well-organized, up to date, error-free, and saved in a single centralized supply of reality with clear knowledge possession. This knowledge consistency has a optimistic affect on visitors and enhances gross sales conversion charges.
Uncover our in-depth information to PIM right here.
Do you want each a PIM and a DAM System?
The necessity for each a PIM and DAM system is determined by the precise wants of your organization. Each programs are distinct and serve totally different functions, making them non-replaceable and never mutually unique.
A PIM system focuses on organizing and managing all product attributes, together with however not restricted to:
- SKUs
- GTIN numbers
- Photos & Movies
- Translations
- Geographical or industry-specific regulatory necessities
- Advertising and marketing campaigns
It’s an indispensable software for firms concerned in cataloging and promoting merchandise, because it automates processes and ensures high-quality content material administration that can’t be achieved manually.
Then again, a DAM system will not be particularly catered for product data. It’s designed to arrange supplies unrelated to merchandise however related to different firm departments, advertising and marketing efforts, and branding initiatives.
If your organization’s major exercise is cataloging and promoting merchandise, a PIM system is crucial for centralizing and optimizing your product catalog. Nevertheless, if you happen to don’t promote merchandise however deal with a considerable quantity of digital knowledge for different functions (e.g. social media, shopper occasions) a DAM system could be an acceptable resolution.
Utilizing a DAM and PIM system together with each other is feasible; a PIM manages product content material whereas a DAM takes care of different company supplies.
Relating to efficient and optimized knowledge administration for ecommerce, a PIM is a perfect resolution. Get began with a 30 day free trial and a customized demo of Gross sales Layer PIM.
