Hi there, communicators:
Mattress Agency is working with Vox Media to launch a branded podcast on sleep.
The mattress firm will launch the primary episode of “Are You Sleeping?” on April 1. (Is that this an April Idiot’s joke? We hope not.) All through its 10-episode run, the podcast will “showcase distinctive tales and community-sourced questions to higher perceive why sleep issues.”
“At Mattress Agency, we’re dedicated to serving to all folks sleep effectively in order that they stay effectively,” mentioned John Eck, President and CEO of Mattress Agency. “Sleep is extraordinarily private, but a common a part of the human expertise. We’re excited to attach our ardour for sleep with the facility of storytelling by means of this compelling 10-part podcast collection. We hope to succeed in thousands and thousands who wrestle to sleep every evening however want extra perception to higher perceive why sleep issues.”
Listed here are at present’s different high tales:
USAA downplays $140M tremendous for failing to report suspicious transactions
The New York Occasions reviews that USAA Federal Financial savings Financial institution has been fined $140 million by a federal regulation company for failing to comply with legal guidelines that stop cash laundering.
The Workplace of the Comptroller of the Foreign money and the U.S. Treasury’s Monetary Crimes Enforcement Community (FinCEN) mentioned the financial institution had didn’t report hundreds of suspicious buyer transactions, together with some used for obvious felony exercise.
USAA mentioned on Thursday that it had not sufficiently strengthened its anti-money-laundering talents and experience to satisfy federal necessities however was cooperating with the Workplace of the Comptroller of the Foreign money.
“Whereas the problems recognized in these orders didn’t lead to any particular person member hurt, we perceive the significance of those necessities,” the financial institution’s chief govt, Wayne Peacock, mentioned. “USAA has already made progress in lots of crucial areas by investing in new programs and coaching, enhancing staffing and experience, and bettering our processes. And we now have an unwavering dedication to the army group.”
Why it issues: Peacock’s assertion to the Occasions emphasizes to clients that the disaster has no influence on their particular person accounts.
The disaster response from USAA identifies the issue and steps the financial institution plans to take to make sure future errors are prevented. Peacock managed to deliver all of it again to USAA’s core values of serving the army group, whereas glossing over why USAA didn’t spend money on obligatory prevention measures to keep away from cash laundering.
In disaster communications, when claiming to have made progress on key points that led to a serious mistake or reputational hit, its vital supply specifics and numbers to create a compelling story about organizational change.
MEASURED THOUGHTS
New analysis from Morning Seek the advice of reveals that the System 1 racing collection is experiencing a considerable improve in American followers because of a preferred Netflix present.
Twenty-eight p.c of U.S. adults say they’re followers of System 1, a rise from 21% in polling performed simply earlier than the COVID-19 pandemic. Fifty-three p.c of survey respondents mentioned the Netflix collection “Drive to Survive” performed both a serious or minor function of their turning into a fan of the game.
Morning Seek the advice of’s Alex Silverman reviews:
The ticket marketplace for the inaugural Miami Grand Prix in Might is white sizzling, and Las Vegas is reportedly all however a lock to land a race of its personal within the close to future. The collection can be anticipated to obtain a big elevate on the media rights entrance following the expiration of its take care of ESPN on the finish of the upcoming season. American manufacturers are more and more approaching board as workforce sponsors, and there’s reportedly curiosity amongst U.S. sports activities executives about investing in workforce possession.
It’s a transparent demonstration of the cultural energy of Netflix to construct manufacturers with unprecedented world attain for a tv and flicks platform.
View extra from the Morning Seek the advice of report right here.
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TikTok expands new “Tales” characteristic
Quick-form video behemoth TikTok is increasing its experiment with disappearing “tales” (à la Snapchat and Instagram) after rolling out the characteristic to extra customers earlier this week.
TikTok Tales will final for twenty-four hours and may solely be seen by clicking on a consumer’s profile image on their profile web page. Moreover, TechCrunch reviews that tales are showing on the app’s For You web page, the place customers can go away a public touch upon the disappearing content material.
So we’re doing tales on TikTok now 😏
Marvel how that is gonna work/tie in pic.twitter.com/uTeZUWR6I8
— Esportscenter (@_esportscenter) March 17, 2022
“Presently, we’re increasing a pilot take a look at, which gives creators with extra codecs to deliver their artistic concepts to life for the TikTok group,” a TikTok spokesperson confirmed to TechCrunch.
What it’s best to know: As social media modifications, so do the necessities for having a profitable model presence on numerous platforms. Entrepreneurs and PR professionals would possibly effectively be capable to use TikTok Tales in the identical method they at the moment use the identical characteristic on Instagram and/or Fb—or, TikTok’s tales characteristic may turn into its personal content material format, with new developments and requirements distinctive to the platform.
It’s reminder to remain updated on social media insurance policies and options, and to not be afraid to attempt new issues along with your social technique.
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