UPG has existed on the Ukrainian fuel station marketplace for greater than 15 years, however it was not a model. Our job was to create a brand new emotional model with a gasoline context.

We came upon that UPG guests grow to be long-term clients from the primary go to. We name it love, is not it? The primary message of the marketing campaign: UPG — love on the first tank.

Conferences on the fuel station day by day unite folks’s lives for a second. The second that could possibly be extra essential than anybody expects. This perception fashioned our inventive thought — the story of tales that reveal the brand new inspiring message of the model. We made the primary hero of the promoting marketing campaign not an individual, however a fuel station.