STOCKHOLM, SWEDEN, June thirtieth, 2023 – Universum’s Employer Branding NOW 2023 research, carried out in the course of the first quarter of this yr, exhibits college students and dealing professionals are assured in regards to the hiring market – this regardless of slowdowns in sure industries and areas. Eight in 10 college students say they’re assured about securing a job within the coming yr, and practically 9 in 10 professionals say they’re assured about getting a brand new job within the occasion of a layoff.  

“However a flurry of reports about layoffs and financial contraction, most firms are nonetheless battling a expertise shortfall, and the issue isn’t going to enhance anytime quickly,” explains Yusuf Azoz, CEO of Universum. 

Universum, the worldwide chief in employer branding, surveyed over 1,700 expertise leaders from 75 nations between February 15 and March 31, 2023. The analysis appears to be like at a variety of points together with employer branding, recruitment advertising and marketing budgets, data-driven decision-making, and worker engagement. The survey additionally collects insights from the World’s Most Engaging Employers (WMAEs), a cohort of the highest world employers as recognized by job seekers all over the world.  

Different notable findings from the 2023 analysis:  

Differentiation is a key mandate in 2023. Given the competitors for prime expertise, employer branding professionals are centered on standing out from rivals; 60% of the WMAE say differentiating their employer manufacturers and EVPs from rivals can be a key goal within the coming yr.  

Many employer manufacturers are revising their EVP. Worker well-being and versatile working situations — areas of focus in the course of the pandemic years — at the moment are emphasised in fewer than one in three EVPs. The explanation: these have develop into baseline expectations, not “perks” supplied by an employer.  

Employer branding is much more important in 2023. Among the many WMAE, 78% say employer branding is a prime precedence — up 11 factors in two years. Even for small- and medium-sized employers, the bulk say employer branding is a important space of HR funding.  

Recruitment advertising and marketing budgets stay excessive. Practically half (48%) of the WMAE report their price range has elevated since 2022 – a notable discovering given hiring slowdowns.  

Information-driven resolution making is now the norm. In 2023, 88% of firms within the World’s Most Engaging Employers say they “often” or “at all times” use knowledge to drive selections, with an growing use of dashboards to watch the recruitment funnel from model consciousness and candidate conversion, to worker engagement and retention. 

“Information-driven insights are completely important when expertise markets are in flux, as they’re now,” says Richard Mosley, Universum World Shopper Director. “We additionally anticipate data-driven employer manufacturers can be early adopters of generative AI — utilizing new applied sciences for workflow automation, candidate sourcing, worker engagement and far more.” 

To obtain a replica of the complete Employer Branding NOW report, which incorporates extra analysis on subjects similar to rethinking EVPs for the post-pandemic workforce, utilizing improvements similar to robotics and generative AI to scale back the expertise hole, and making profession mobility a part of the worker expertise, go to this hyperlink.  

About Universum 

Universum is a data-driven, insight-led employer branding company. Based in Stockholm, we at the moment are lively in over 60 nations, with key hubs in Paris, Berlin, London, New York, Singapore and Shanghai. We offer our purchasers with the analysis, technique and inventive options they should compete extra successfully for expertise. 

Media Contacts: 

Jonas Barck

Chief Advertising Officer, Universum

jonas.barck@universumglobal.com

+46 706 933 388