With Russia’s ongoing invasion of Ukraine being fought all through the winter, the continued battle in Syria and the rising devastation from pure disasters, UNICEF has used its vacation marketing campaign this 12 months to remind the general public of the wants of kids and the way the smallest present of assist can change a life.

The group works in additional than 190 international locations and territories, aiming to avoid wasting youngsters’s lives, defend their rights and assist them fulfill their potential.

Launched by UNICEF Finland and created by SEK, “Presents of Tomorrow” is an effort to make viewers extra conscious of worldwide points and the way they impression youngsters, and what a hopeful future might seem like.

Working at one minute and 25 seconds, the movie begins with a household celebrating Christmas. A boy receives a toy bear as a present simply earlier than an explosion is heard proper exterior their front room window. The boy escapes together with his dad and mom, dropping his bear within the chaos, and the household huddles collectively in a bomb shelter. We’re given a view of the carnage on the road because the boy and his mom board a bus to depart the nation. Later, the boy sits alone in a refugee camp, and a UNICEF employee provides him one other toy bear.

A time bounce reveals that the boy has grown as much as develop into a health care provider and that he nonetheless has the bear. He pays it ahead by giving it to a different youngster.

The video ends with the road “Presents of tomorrow are given at this time.”

A kinder future begins at this time

SEK’s inventive director Heli Roiha defined: “We wished to inform the story via the eyes of a kid, via a baby’s expertise. And to inform that even the smallest little bit of assist can have a huge effect on a baby’s future.”

Beginning Monday, funds collected via the marketing campaign shall be used for UNICEF’s work the place it feels the wants are the best.