Vacation spot advertising and marketing group Uncover St. Louis Park goals to drive guests to Minneapolis suburbs St. Louis Park and Golden Valley by way of an augmented actuality marketing campaign highlighting native points of interest.
This AR marketing campaign options paintings by St. Louis Park artist Adam Turman and was created by immersive expertise company REM5 Studios. It would let residents and guests to the St. Louis Park and Golden Valley areas scan a QR code on posters, postcards and kiosks to entry an augmented actuality lens throughout the Instagram cell software.
Trish Foster, advertising and marketing director of Uncover St. Louis Park, instructed Adweek, “We needed to create an attention grabbing, immersive digital expertise that may enable would-be vacationers to discover our cities and make them need to go to these locations in actual life. REM5 Studios took the colourful paintings of resident artist Adam Turman and created an augmented actuality Digital Getaway that does simply that. We’re all the time in search of new methods to draw guests, and we predict that is the subsequent evolution in vacation spot advertising and marketing.”
As a part of this marketing campaign, postcards have been despatched to residents, companies and assembly and occasion planners within the St. Louis Park and Golden Valley suburbs, whereas kiosks have been put in at native inns and different locations. The marketing campaign paintings will even be featured in quite a lot of print publications.
As soon as somebody scans the QR code, the lens will seem within the Instagram app, they usually’ll be capable of faucet on prompts to study totally different locations within the space, such because the St. Louis Park Rec Heart and Westwood Hills Nature Heart.
After somebody completes the expertise, they’ll obtain a code they’ll enter on the Uncover St. Louis Park web site to obtain particular gives at close by companies. Folks also can decipher hidden clues throughout the expertise to unlock a second code they’ll e mail to the advertising and marketing group for an opportunity to win a prize.
Folks don’t must journey to Minnesota to entry this AR expertise. They will click on a hyperlink on the Uncover St. Louis Park web site to obtain a model of the poster they’ll print and use to expertise the marketing campaign wherever they’re.