It could seem to be content material creators turn into in a single day sensations simply. What many don’t know is all of the arduous work that goes into creating, planning and being strategic relating to content material.

For cooking and tradition influencer Remi Cruz, her journey from YouTube stardom to showing on The Drew Barrymore Present was neither quick nor simple, however the results of numerous arduous work.

Cruz has greater than 5 million followers throughout her channels on YouTube, TikTok and Instagram. She is greatest identified for her private YouTube channel, the place viewers can discover content material centered on DIYs, cooking tutorials, make-up and trend movies.

She has additionally been lucky sufficient to work with among the greatest manufacturers round, together with SoulCycle, Tarte Cosmetics, HP and M&M’s, to call just a few.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Cruz to debate her social media profession, burnout and find out how to align with the fitting manufacturers for partnerships.

Stream the brand new episode under, or hear and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.