Ulta Magnificence Movie Advert By McCann Worldgroup: Ode to Black Magnificence

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For Black Historical past month, Ulta Magnificence wished to cross the mic to one among our authentic muses, Jasmine Mans. Jasmine is the voice of the corporate’s MUSE anthem movie and an honoree in our MUSE 100. In our continuous help of the muses shaping, influencing and altering the wonder panorama, we gave her artistic freedom to conceptualize a sequel to our highly effective manifesto. In her personal phrases, she created an “Ode to Black Magnificence,” a 1-minute poem devoted to the great thing about the Black group. In collaboration with McCann, Jasmine and her workforce of Black creatives shot a social video of her performing the piece. The movie shall be featured all through February throughout varied owned and paid channels.