Ugg’s Really feel Home Was a PR Stunt. Now, It is ‘Essential’ Advertising

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If there’s such factor as an emotional help model, Ugg would match the invoice.  

The California-based model—recognized for its shearling boots and comfortable attire—stepped up its consolation recreation with Ugg Really feel Home, a hybrid experiential and retail idea designed to cater to each a neighborhood of creatives and younger, fashion-forward shoppers unfamiliar with the model’s full assortment.

With places in Brooklyn; Seoul, South Korea; and Chengdu, China, the idea shops function curated paintings by native artists, areas for meditation, dwell performances and occasions, all of that are centered on psychological well being and wellness.