The assessment will cowl Uber’s model advertising enterprise and won’t embrace the model’s different two advertising departments: efficiency advertising, and communications and public affairs. The model advertising division oversees three traces of enterprise, Uber Rides, UberEats and Postmates. Its b-to-b enterprise is included, and the RFI confirms that enterprise enlargement alternatives may ultimately come up for companies that win the preliminary enterprise. 

The RFI doc additionally features a lengthy checklist of potential conflicts of curiosity. It requires competing companies to disclose their working relationships with Uber rivals, and mentioned it’s going to consider these conflicts of curiosity on a “case-by-case foundation.” 

“We perceive that, as companies have consolidated, battle is usually a reality of life in community media corporations,” the RFI reads. The incumbent, EssenceMediacom, which got here collectively when GroupM company Essence merged with its sister company MediaCom earlier this 12 months, is the 12 months’s largest instance of such consolidation.