Uber kicked off a assessment of its international media account, Adweek has realized.
The corporate submitted an RFI to a lot of companies final month, though the companies that responded to the preliminary request are nonetheless awaiting the official RFP. That’s anticipated to reach later this month, adopted by shows in July and selections by August. That is in line with a duplicate of the RFI obtained by Adweek.
The RFI mentioned Uber is searching for a “best-in-class strategic associate who will act as an extension of our inside media & advertising groups.” That associate will cowl media technique, planning and shopping for providers for the model.
The account is value about $600 million, in line with the RFI. It’ll divide the price range regionally, with the bulk being spent within the U.S., Canada, France, Germany, the U.Ok., Japan, Australia and Mexico.
GroupM company EssenceMediacom is the incumbent on the account, in line with a supply. The assessment comes after two different giant GroupM accounts went up for assessment—Normal Mills and Kimberly-Clark. IDComms is managing the method, the RFI states.
Each EssenceMediacom and IDComms declined Adweek’s request for remark.
Final 12 months, the model employed Johannes Leonardo to run its inventive enterprise for Uber Reserve. The model additionally works with Particular Group and Mom throughout different traces of enterprise.
An ‘industry-wide market verify‘
The model is evaluating its advertising partnerships throughout all of its manufacturers and areas, with a aim to drive progress and innovation. Whereas it’s working a worldwide assessment, Uber’s giving every of its regional advertising leads the flexibleness to decide on which company they need to work with.
“Due to this fact, you aren’t assured your complete Uber enterprise,” the RFI states. This implies the assessment shall be expansive, and holding corporations may current totally different companies for consideration, relying on the markets.