U.S. Nail Salons Business Damage by Pandemic, however Demand Is Nonetheless There

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The $8+ billion U.S. nail salons trade, like many different private companies, took a success final yr. The Covid-19 pandemic shuttered most of the nation’s nail salons and revenues plunged. Nonetheless, as prospects started to get vaccinated, salons have re-opened and demand continues to be robust from American girls, who consider nail care as an reasonably priced luxurious.

Some salons have closed completely, however it is a profitable enterprise that’s pretty straightforward to enter, and there may be an ample provide of nail technicians on the market that may rapidly substitute any drop-outs, as they put money into their very own salons.

The trade was posting double-digit progress from 2024 to 2019, with the variety of institutions rising steadily. Asian immigrants within the Nineteen Seventies actually began the enterprise and adjusted nail salons from luxurious spas to low cost walk-in companies, making nail therapies accessible to hundreds of thousands of American girls by way of almost each retail strip mall.

High Nail Salon Business Statistics for 2021

  • Nail salon trade dimension and progress: Marketdata estimates that the U.S. nail salons trade was value $6.5 billion in 2020, down 19% from the prior yr. Really, when contemplating the earnings of nail technicians that don’t function in a brick & mortar retail salon (non-employers), the trade’s true worth is $14 billion. The entire market is forecast to rebound and develop 18% this yr, with 9% common yearly progress by means of 2025, to a price of $22.6 billion.
  • Typical nail salon revenues: The “common” nail salon nationwide was estimated to gross $287,000 in revenues in 2019, with a 17% revenue margin. Nonetheless, salons in some states, and people which can be a part of a franchise, can common as much as $575,000. A considerable share of revenues come from money funds and isn’t reported.
  • Variety of U.S. nail salons: There have been 27,963 U.S. nail salons with payroll (employers) in 2019, up 50% from 18,600 simply 5 years earlier. Most are “mother & pop” institutions.
  • Franchising: Solely 3.5% of all nail salons are a part of a franchise. The highest 10 franchises (together with Regal Nails, Davi Nails, and so forth.) function about 990 items.
  • Nail Techs: There are roughly 262,000 sole proprietor nail technicians within the nation, a quantity that has grown regular since 2007. A lot of them will gas future progress, as they aspire to open their very own salon. They generated extra gross sales of $9.3 billion in 2019.
  • States to observe: California and New York have the best variety of nail salons – 9,500 mixed in 2019.

Newest Nail Salon Market Analysis

To be taught extra about this market, try a brand new report titled U.S. Nail Salons: An Business Evaluationwhich covers the character of the trade, market sizing, progress forecasts, trade ratios, working metrics, info on nail salon franchising, and extra.


Concerning the Creator: John LaRosa is the President of Marketdata LLC and is the writer of 100+ trade and market research. His analysis seems in prime media retailers together with ABC, NEWS Reporter, Fox, ForbesUSA Right this momentThe Wall Road JournalThe New York Occasions, and a wide range of commerce journals. 



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