My predominant passion rising up, once I wasn’t entering into hassle, was drawing. I even took a few years of drafting programs whereas in Excessive Faculty and beloved it. It could clarify why I typically have articles or posts on graphics, Illustrator, illustrations, and different design matters. Right this moment, it’s typography and the design of fonts.

If you wish to take a step again within the historical past of fonts and typography, this can be a nice little movie on the misplaced artwork of the Letterpress.

After a long time of working in each print and on-line, I consider I’ve a superb eye for excellent design and fonts play an unimaginable function within the presentation of a model, evoking emotional responses. In reality…

Not solely is the looks of textual content an vital consideration for manufacturers, however the look of various fonts can even have psychological results on the viewer. By altering the type of font, selecting a extra emotional font or a strong font, a designer could make the viewer really feel and reply otherwise in direction of a model.

The Psychology of Fonts

Psychology of Fonts - Serif, Slab Serif, Sans Serif, Modern, Script, Display

Nonetheless have doubts as to the ability of fonts? There’s even an distinctive video offering the historical past of sort fonts and struggle out there on YouTube.

There’s unimaginable element and workmanship completed within the design of fonts by Typographers. Right here’s a cool little video on typography… many individuals don’t know all of the work that goes into font design and the way vital a task fonts can play in your messaging.

One be aware: It is a nice video for explaining all of the properties of a font, however I don’t actually just like the fonts they use within the video. Needed to share it with you anyhow! That means if you need to clarify to your designer that you really want more room between letters, you’ll be able to converse their language and say, “Can we strive rising the kerning?”

Typography is fascinating to me. The expertise of designers to develop fonts which might be each distinctive and even in a position to categorical an emotion is nothing wanting unimaginable. However what makes up a letter? Diane Kelly Nuguid put collectively this infographic to offer perception into completely different elements of a letter in typography:

Typography Terminology Glossary

However there’s a lot, rather more to the artwork of typography. Right here’s each facet and attribute which might be designed right into a font by Typographers.

Aperture – The opening or partially enclosed adverse house created by an open counter.
Apex – The uppermost connecting level of a letterform the place two strokes meet; could also be rounded, sharp/pointed, flat/blunt, and many others.
Arc of Stem – A curved stroke that’s steady with a stem.
Ascender – A portion of the font that ascends past the peak of a personality.
Arm – A horizontal stroke that doesn’t connect with a stem on one or each ends.
Bar – The horizontal stroke in characters A, H, R, e, and f.
Baseline – The horizontal alignment of the bottom of the letters.
Bowl – A curved stroke which creates a counter.
Counter – The partially or absolutely enclosed house inside a personality.
Cross Stroke – A line that extends throughout/via the stem of a letter.
Descender – The a part of a personality that typically descends under the baseline, sometimes in a g, j, p, q, y and typically j.
Ear – The small stroke that initiatives from the highest of a lowercase g.
Foot – The a part of the stem that rests on the baseline.
Gadzook – The embellishment that connects the 2 letters in a Ligature.
Joint – The purpose the place a stroke connects to a stem.
Kerning – The space between letters in a phrase.
Main – The space between the baseline of 1 line of textual content to the subsequent.
Leg – A brief, descending stroke on a letterform.
Ligature – Two or extra letters which might be related to type one character; primarily ornamental.
Line size – What number of characters slot in a line earlier than you come back to the start.
Loop – The decrease portion of the lowercase g.
Serif – The projections extending off the principle strokes of a personality. Sans serif actually means ‘with out’ Serif. Serif-based fonts have been identified to assist folks learn quicker for the reason that form of the phrase is best outlined.
Shoulder – The curved stroke of the h, m and n.
Swash – An ornamental extension or stroke on a letterform.
Stem – The primary straight, vertical stroke in a letter (or diagonal when there aren’t any verticals).
Stroke – A straight or curved line that makes up the bars, arms, stems and bowls.
Terminal – The top of any stroke that doesn’t embrace a serif; contains ball terminals (round in form) and finials (curved or tapered in form).
Vertex – The purpose on the backside of a personality the place two strokes meet.
x-height – The peak of a typical character (excluding any ascender or descenders)

Janie Kliever supplied the second infographic for Canva with some further element. Click on on it to go to their article for an in-depth view of every.