Seeing a heap extra random tweets from accounts that you just don’t observe in your Twitter feed?

You’re not alone, many Twitter customers have expressed frustration at Twitter’s new ‘For You’ feed, which highlights a seemingly random array of accounts and tweets – together with Elon Musk’s newest missives, which now get most publicity within the app.

However they’re, apparently, not random. The entire tweets that you just see in your ‘For You’ feed are literally linked again to your exercise indirectly, and Twitter is now engaged on a new choice that might enable you higher perceive why you’re seeing them in your stream.

As you’ll be able to see on this instance, posted by Twitter designer Andrea Conway, Twitter’s experimenting with a brand new choice that might allow you to faucet by on the three dots menu on any tweet to get to a brand new ‘Why you’re seeing this tweet’ aspect.

Inside that, you’d get a short overview of a few of the explanation why that particular tweet is exhibiting in your feed, together with mutual follows and their exercise, associated pursuits based mostly in your in-app actions, and many others.

Instagram has an analogous choice inside its fundamental feed, the place it’s additionally been more and more inserting extra content material from accounts that you just don’t observe, as a way to spice up engagement.

The idea has been led by TikTok, which has moved away from customers’ personal social graph, with a purpose to focus as a substitute on the content material itself, which then permits it to indicate customers a broader vary of widespread posts, serving to to extend engagement. That’s shifted the paradigm for each different app, and whether or not you prefer it or not, Meta has seen a vital enhance in consumer engagement on account of exhibiting individuals extra issues from accounts they don’t observe, on each Fb and IG.

Twitter’s now making an attempt to do the identical, although so far, consumer response has been blended. A part of the problem for Twitter on this regard is that Twitter is a key supply of real-time information and updates, and the system can’t know if a tweet is widespread until at the very least an hour or so behind time. That signifies that your ‘For You’ feed is more and more being populated with older tweets, which runs counter, in some methods, to the app’s energy.

However possibly it’s working. Final week, Twitter chief Elon Musk reported that Twitter was seeing a record-high quantity of customers on the finish of final yr, whereas Twitter can be seeing the highest complete consumer minutes spent in its historical past. That will counsel that these suggestions are working, at the very least on some degree, and possibly, by offering extra context as to why you’re seeing every replace in-stream, that may make customers extra snug and engaged in what’s there.

It actually can’t damage. The brand new ‘Why you’re seeing this’ choice isn’t in official testing as but, with Conway sharing simply the preliminary mock-ups at this stage.