Twitter has shared some new insights into how Australian customers have interaction with video content material within the app, based mostly on evaluation of key utilization developments and shifts.

As defined by Twitter:

“Twitter is a video powerhouse with over 3.5 billion video views on Twitter every day. [And] with improvements just like the immersive video viewer, which lets folks eat much more video on Twitter, time spent on video on Twitter is on the rise: video accounts for 72% of all consumer periods globally with a +19% YoY progress in video consumer lively minutes.” 

For Australian customers particularly, Twitter says that just about half of its customers in AUS say that the platform is certainly one of their major sources of on-line video.

And perhaps crucial word:

“Eight out of ten of Australian customers say their Twitter utilization surges whereas having fun with their favourite TV exhibits”

Twitter has lengthy been a crucial second-screen companion, which may present vital alternative to align your attain with high-rating TV packages.

To supply extra perception, Twitter has collected its Australian video consumption analysis into the beneath infographic show, overlaying all the important thing findings from the evaluation.

And whereas it’s AUS-specific, there’s probably some helpful pointers for all entrepreneurs to think about right here.

You’ll be able to learn extra Twitter video insights and suggestions right here.