In information that received’t have a big impact, however does maintain a stage of symbolic relevance, Twitter has at this time introduced that Moments are not any extra.

Effectively, type of. As Twitter notes, you’ll nonetheless be capable of view Moments created in occasions previous. However the choice to create new Moments goes away, which successfully marks the top of the Moments mission, which was launched with a lot fanfare simply days after the exit of former Twitter chief Dick Costolo again in 2015.

At the moment, Moments have been being touted as ‘a model new means to take a look at tweets’, with Twitter seeking to make the characteristic a giant focus, as a method to assist spotlight the most effective of what the platform has to supply, without having to know your means across the app, or be following the fitting individuals.

Moments was a spotlight reel of the highest tales every day curated by Twitter’s information workforce. However whereas the preliminary response to the choice confirmed some promise, Moments utilization, and curiosity, has steadily declined over time.

In 2017, Twitter backtracked on its devoted Moments tab, changing it with Discover as an alternative, a extra inclusive discovery floor for prime tweet content material. The next 12 months, Twitter eliminated the choice to create moments on cell, which successfully flagged the top of the experiment, at the very least as a focus for the app.

However customers have nonetheless been in a position to create Moments on desktop, and plenty of individuals nonetheless do, which offers a method to create devoted spotlight packages of prime tweets, good for summaries of, say, Twitter chats and extremely tweeted occasions.

However nonetheless, not many individuals are utilizing them.

Final March, Twitter additionally eliminated the choice to embed Moments, attributable to low utilization of the choice. After which, amid the latest mass lay-offs following Elon Musk’s takeover on the app, most of Twitter’s curation workforce was let go. The platform is now honing its give attention to issues like subscriptions and funds, as a part of Musk’s ‘Twitter 2.0’ plan, which has additionally seen the demise of different components, like its writer partnership program for Twitter Blue, its COVID misinformation enforcement, and its podcast audio tab.

And now Moments turns into one other casualty of that shift.

Once more, from a sensible standpoint, the affect will probably be minimal, however it’s one other aspect of the app that may head to the digital graveyard, together with Fleets, Vine, Periscope and different options.

Actually, Moments by no means actually lived as much as its promise, however on the similar time, it was most likely by no means going to, as reforming the idea of what tweets will be has by no means truly labored out.

Which is restrictive to a level, however perhaps there’s greater than will be gleaned from tweets themselves, and perhaps, probably, Elon Musk is the person to do it.

I imply, the app’s nonetheless operating, with half the workers gone so perhaps there may be some methodology to what looks like insanity.

Both means, Moments received’t be a part of that future, with the performance now being faraway from the app.