I’m undecided what it’s concerning the minor tweet particulars that Elon Musk believes will change the best way that individuals understand tweets, however he appears fairly targeted on giving customers an increasing number of context about how their tweets are shared, or not, within the hopes that it’ll set off extra curiosity in tweeting extra usually.

Twitter’s newest replace on this entrance is a new show of tweet bookmarks inside the particulars show – i.e. the itemizing of tweet information you see while you faucet by means of to develop a tweet.

As you may see on this instance from reverse engineering skilled Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, so as to see:

• Complete retweets
• Complete quote tweets
• Complete likes
• Complete bookmarks

There’s additionally the tweet view depend, which Twitter rolled out in December, and was additionally initially tacked onto the top of that decrease stat line, earlier than Twitter up to date the format in January, as a result of it regarded too clunky like this:

However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not significantly useful as a stat. Although extra information is all the time higher. Perhaps there’s some perception to be gleaned from every totally different component.

So why is Twitter including a bookmarks counter in any respect?

Nicely, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how individuals work together with tweets, that can make individuals extra inclined to share extra usually.

Again in December, Elon tweeted that he felt the bookmarks operate had been hidden behind an ‘obscure UI’, which had doubtless stopped many customers from using it. He then vowed to make bookmarks an even bigger component, whereas additionally trying so as to add bookmarks into every tweet’s like depend.

It appeared that Elon was making an attempt to spice up bookmarks as a substitute for likes – as a result of typically there is likely to be content material that you simply’re keen on studying, however you don’t essentially need to ‘like’ as such.

However then once more, counting bookmarks as ‘quiet likes’ implies that you’re successfully amplifying that content material both method, which considerably negates the alternate performance argument.

I’m not completely certain what the motivation is, however now, you’ll have extra context as to how persons are interacting together with your tweets, and perhaps, in future, bookmarks will probably be utilized differently to dictate algorithmic attain.

Or one thing. I don’t know – all I do know for certain is that bookmarks now have their very own counter. In some instances, which may be an attention-grabbing information level.