Twitter introduced that’s giving customers a long-requested characteristic – the power to look your direct message (DM) inbox by key phrase.
The search characteristic is rolling out now to all Twitter customers (internet and app). Sadly, I don’t have it but, however I do know many individuals have already got entry to it.
How Twitter DM key phrase search works. Simply as you’d anticipate of any platform in 2022. Go to your inbox, click on on the search bar, and begin typing in your key phrases.
Till now, you could possibly solely search DMs for individuals and teams. Now you’ll see a 3rd possibility, Messages. Twitter will spotlight any messages that include that key phrase, together with conversations the place the key phrase is used a number of instances.
Right here’s the tweet the place Twitter Help confirmed off by way of a GIF what it appears to be like like in the event you seek for “restaurant”:
Right here’s one other tweet the place Twitter confirmed off the outcomes on a seek for “rock”.
One limitation, as famous by the Verge: it seems as if DM search didn’t return any outcomes for conversations older than 2020. So in the event you had been hoping for a search perform that went by your whole historical past, you’re out of luck until Twitter improves this.
Why we care. That is excellent news for manufacturers that use Twiter for customer support. Trying to find a person’s title has restricted worth, particularly in the event you’re coping with many purchasers and conversations. I’m usually unhealthy with names, however fairly good at considering when it comes to key phrases to seek out outdated conversations on locations like Slack. It may be a supply of concepts for including new or further FAQ content material in your web site. Now you may simply see what help questions your clients have requested or what points they regularly have run into, just by doing key phrase searches.
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About The Creator
Danny Goodwin is Senior Editor of Search Engine Land. Along with writing each day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
