Twitter Proclaims New Activations for NBA All-Star Weekend

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It’s NBA All-Star Weekend, and Twitter’s trying to assist customers interact with the occasion by way of a variety of customized hashflags and reside activations that may join Twitter’s world viewers into the celebration.

First off, as has develop into customary with any main occasion, Twitter has launched its newest hashflags, with the primary one being a dual-colored star icon, linked to the #NBAAllStar hashtag.

Twitter’s additionally added comparable icons for #TeamLebron and #TeamDurant, offering one other approach for customers to work together with their favourite All-Star workforce and stars.

Along with this, Twitter’s additionally working with the NBA to assist join contributors within the HBCU Basic occasion with NBA All-Stars.

As defined by Twitter:

“Morgan State and Howard basketball gamers who can be enjoying within the HBCU Basic Recreation will have the ability to Tweet questions they wish to ask All-Stars, and Twitter and the NBA will then video seize All-Stars studying the questions and answering them for the scholar throughout All-Star Observe on 2/19.”

Twitter’s additionally working with the NBA to advertise the All-Star Movie star Recreation, the line-up for which was first introduced on Twitter Areas, whereas it’ll even be internet hosting two #NBATwitterLive reveals and two Twitter Areas all through All-Star Weekend.

NBA dialogue has been rising on Twitter of late, with a 33% enhance in NBA-related tweets on Christmas Day, and a 15% enhance in mentions of NBA All Star Weekend in 2021. As such, it is sensible for Twitter to lean into the recognition of the League, and join followers with the broader celebration for the NBA’s seventy fifth birthday.

Twitter’s NBA hashflags can be reside within the app from at this time, whereas you can too keep in contact with all of the happenings by way of the NBA All-Star account.