Twitter has launched a brand new, eight-part instructional sequence on video advertising, and tips on how to create video promos that stand out within the Twitter feed.

Referred to as ‘Unskippable’, the brand new sequence goals to supply a sensible overview of all the important thing components of thumb-stopping video clips.

As defined by Twitter:

“Receiving an inventory of finest practices is at all times useful, however it may be robust to translate an inventory of do’s and don’ts right into a high-performing video. Content material can turn into watered down when each tip on the checklist is carried out in a single commercial with out correct care – shedding its leisure worth and inventive spark. That’s why this course was created for creatives, by creatives, and doesn’t simply train you what the perfect practices are, however tips on how to use them to consider and method your subsequent piece of content material.”

Every video within the sequence is round 2 minutes lengthy, making it simply consumable, with out a main time funding.

The information and recommendation within the sequence come through Twitter’s personal inventive staff, which ‘helps advertisers produce hundreds of top-performing advertisements on the platform yearly’.

There are some good notes right here, and if you happen to’re trying to up your Twitter online game, it’s value taking the time to undergo every factor, and glean some key tips about what’s engaged on Twitter proper now.

The brand new sequence is a part of Twitter’s ‘Flight Faculty’ training platform, which is accessible free of charge, and offers insights into key Twitter promoting finest practices.

And now could also be an excellent time to check out Twitter advertisements, if you happen to’re okay with the most recent modifications on the app. Round 70% of Twitter’s prime advertisers have reportedly stopped or decreased their Twitter spending, because of Elon Musk’s modifications on the app.

Perhaps, that’s opened up new alternatives to get your promotions seen.

You’ll be able to take a look at the brand new ‘Unskippable’ Twitter video course right here.