Right here’s a brand new factor for some Twitter customers, however not solely new for Twitter itself.

Final week, some Twitter customers within the US began to see a brand new choice to add a voice be aware to their DMs.

Which Twitter first started testing in 2020, then launched to customers in India, Brazil and Japan in 2021. And now, extra areas are getting entry, offering one other connective consideration within the app.

So it’s type of new, however not likely. Which is just about par for the course with the entire Twitter 2.0 releases so far.

Certainly, within the first six months of Elon Musk’s possession of the app, Twitter has ramped up its roll-out schedule, and supplied customers with a variety of latest functionalities and choices – however the overwhelming majority of them have been really in testing lengthy earlier than Musk took the helm of the app.

For instance:

• Neighborhood Notes, which has grow to be Elon’s key weapon in combating misinformation, has been in improvement since 2021, beneath its earlier identify ‘Birdwatch’
• Creator subscriptions is a reformation of ‘Tremendous Follows’ which Twitter initially launched in 2021
• Lengthy-form tweets is a reformation of ‘Notes’, Twitter’s in-app running a blog possibility that it first started testing in February 2022
• Twitter’s engaged on encrypted DMs, which Twitter started work on in 2018
• Elon made a giant deal concerning the introduction of adverts linked to key phrases, which Twitter first launched in 2013 (earlier than depreciating it as a result of it wasn’t efficient)
• Twitter view counts, which at the moment are displayed on tweets, have been obtainable within the tweet particulars view since 2015
• The brand new Twitter Blue textual content formatting options have really been attainable in tweets since without end, as Twitter helps Unicode performance

So whereas Twitter is launching a variety of seemingly new issues, there’s really not a lot that wasn’t already in improvement earlier than Musk took over on the app.

In actual fact, the one different adjustments, except for the chaotic updates to verification, are minor UI tweaks, whereas Musk’s numerous claims round policing parts like little one exploitation and spam are questionable, primarily based on knowledgeable evaluation.  

However nonetheless, Twitter is placing extra choices on the market, and that might be sufficient to make folks assume that Twitter’s doing extra work now than it was when it had many hundreds extra workers.

It’s not, not likely, however perhaps, notion will assist enhance Twitter’s standing in some respects.