Sheridan Advertising & Consulting is a boutique associate company serving to manufacturers develop by lively affiliate administration and facilitating relationships with an eclectic group of top-notch publishers. Learn alongside as proprietor and founder Devin Sheridan shares the main points about his new firm.
Q: Are you able to give us a high-level overview of Sheridan Advertising & Consulting?
A: After 10 years within the affiliate and associate advertising area I not too long ago determined to launch my very own company. My aim with Sheridan Advertising & Consulting is to proceed doing what I do finest — connecting advertisers and publishers and fostering significant, mutually useful partnerships. We match our strategy to our purchasers, satisfaction ourselves on white glove service and constructing long-term, lasting relationships.
Q: What are the highest methods you promote manufacturers?
A: We imagine that one dimension doesn’t match all on the subject of model promotion. We satisfaction ourselves on tailoring our promotional strategies to enrich a model’s present advertising channels, guaranteeing incremental progress. We work with extremely curated companions throughout the advertising spectrum together with programmatic show, rewarded site visitors, electronic mail advertising, curated content material creation, card linking, affinity advertising, CTV, retargeting/on-page abandonment, and extra.
Q: What’s the whole attain of your viewers?
A: Whereas the precise quantity can fluctuate relying on the mission, our in depth community of publishers and companions permits us to faucet into an viewers of hundreds of thousands throughout numerous platforms and verticals.
Q: Which verticals carry out one of the best along with your firm?
A: Whereas we love working with purchasers throughout many verticals, now we have probably the most expertise in life-style merchandise and apps, well being and wellness, insurance coverage, and B2B.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: We’re a brand new company — simply launched in August — however already now we have helped drive over 5,000 sign-ups for a big membership group’s rewards program and helped a well being meals model drive over 2,000 signal ups for his or her recipe publication.
Q: What’s one thing distinctive about Sheridan Advertising & Consulting?
A: What really units Sheridan Advertising & Consulting aside is our dedication to fostering genuine, significant partnerships. Our aim is to domesticate relationships which are each worthwhile and sustainable, guaranteeing long-term success for each advertisers and publishers.
Q: Any business developments or insights to share with manufacturers?
A: One noticeable development is the diversification of internet affiliate marketing channels. Gone are the times when internet affiliate marketing solely revolved round blogs and coupon websites. Increasingly manufacturers are increasing their affiliate methods to incorporate partnerships with content material creators, CTV/OTT, podcasts, and on-page optimization companions. This diversification permits manufacturers to succeed in audiences in additional natural and genuine methods, resulting in elevated belief and stronger buyer relationships.
TUNE clients can request an introduction to Sheridan Advertising & Consulting straight within the TUNE platform.
Writer
Tie Davidson is a seasoned veteran within the Affiliate Advertising area. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business information and experience with manufacturers, businesses, and media companions, whereas offering training and help for his or her program recruitment efforts. Tie at present resides in NYC, and spends his spare time as an area meals influencer and life coach.
