Right this moment sees the launch of Say You, Say Tre by Swedish Telco, Tre which sees the model’s in-house company partnering with artistic company B-Reel to dream larger and crazier.

In an trade the place each cellular model affords roughly the identical with out important success – the 4 huge Swedish gamers have a median of 1.3/5 on Trustpilot – Tre desires to be often known as Sweden’s ‘Trevligt community’. And for these exterior of the nation, ’Trevligt’ in Swedish interprets to ’Good’.

“Good” will not be a phrase sometimes related to the telco trade nevertheless Tre is trying to go its personal, kinder, extra mild approach. “Say You, Say Tre” is the start of a year-long marketing campaign beneath the Trevligt platform all created to point out Swedes that this community is good.