SAN FRANCISCO – August 11, 2022 – Traackr, a number one influencer advertising platform, immediately introduced that it has been acknowledged as winner of the “Greatest Influencer Advertising and marketing Administration Platform” award within the fifth annual MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise within the international advertising, gross sales and promoting expertise trade immediately.
Traackr is the end-to-end platform that empowers international manufacturers to run best-in-class influencer advertising packages, offering a single system of document to consolidate influencer discovery, analysis and administration, and allow standardized measurement of paid and natural influencer campaigns and packages.
The corporate supplies the biggest and most complete influencer database, with highly effective, customizable search filters. Additionally, its wealthy set of KPIs and unparalleled aggressive insights have enabled manufacturers to obviously measure efficiency on the market, program and marketing campaign ranges. Traackr additionally expanded its data-driven capabilities through the pandemic to help advanced, multi-brand, international packages throughout the funnel, together with social commerce and affiliate packages.
“Manufacturers leveraging our platform to drive influencer campaigns outperform their opponents in visibility, influence, and model belief,” mentioned Pierre-Loïc Assayag, CEO and co-founder of Traackr. “At Traackr, we consider probably the most impactful advertising channel immediately is the trusted relationship. Our mission is to empower superb manufacturers to earn consideration, create belief and construct model love.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, onerous work and success in a spread of selling, gross sales and promoting expertise associated classes, together with advertising automation, market analysis and buyer expertise, AdTech, SalesTech, advertising analytics, content material and social advertising, cellular advertising and lots of extra. This 12 months’s program attracted greater than 2,950 nominations from over 18 completely different nations all through the world.
“Whereas influencers supply a singular lens for a model to narrate to its neighborhood, for advertising professionals it’s been difficult to reveal the influence of influencer advertising,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “Traackr addresses this problem head-on, with a breakthrough expertise platform and staff of specialists, enabling entrepreneurs to measure a manufacturers’ efforts, perceive what’s working, and make the proper choices. We’re proud to award Traackr with our ‘Greatest Influencer Advertising and marketing Administration Platform’ award for 2022.”
Traackr stays forward of the curve by often releasing new capabilities to help the influencer advertising workflow and empower entrepreneurs to develop genuine, ROI optimistic relationships with their influencers.
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About Traackr
Traackr is the data-driven influencer advertising platform, offering the intelligence and instruments wanted to run impactful packages at scale. The platform permits entrepreneurs to optimize investments, streamline campaigns, and orchestrate international packages. Traackr powers probably the most superior influencer advertising packages on this planet for manufacturers together with L’Oréal, Shiseido, Revlon, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
About MarTech Breakthrough
A part of Tech Breakthrough, a number one market intelligence and recognition platform for international expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising, advert and gross sales expertise corporations, merchandise and folks. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising expertise corporations and merchandise in classes together with advertising automation, AdTech, SalesTech, advertising analytics, CRM, content material and social advertising, web site, SEM, cellular advertising and extra. For extra info, go to MarTechBreakthrough.com.
Contacts
Heather Sliwinski
Changemaker Communications for Traackr
heather@changemakercomms.com
