Because of a pandemic-driven growth to on-line buying and social media use, manufacturers are searching for higher strategies to attribute and measure gross sales pushed by natural and sponsored influencer activations. Traackr, the main influencer advertising platform, right now introduced the addition of recent social commerce capabilities that empower model entrepreneurs to higher attribute gross sales from influencer partnerships and measure the affect of influencer packages on income.

Traackr’s social commerce capabilities ship an end-to-end workflow to extend visitors from social media to a model’s ecommerce web site, drive gross sales, streamline fee funds to influencers, and supply clear metrics to measure their affect.

“Influencers have change into the brand new storefront, as we’ve seen platforms like TikTok and Instagram make it even simpler for influencers and their followers to share and store the manufacturers they love,” says Pierre-Loic Assayag, CEO, Traackr. “Our prospects know influencers drive gross sales straight from social networks to their on-line outlets, however have wished a greater method to measure and show the ROI of their influencer advertising packages. With this launch, Traackr has introduced collectively all the pieces manufacturers want to judge the affect of influencers on every stage of the client journey–from consciousness and consideration, during to conversion.”

Key social commerce options now included within the Traackr platform embody:

• Attribution modeling: outline particular fashions and fee buildings
• Distinctive hyperlink administration: simply create, assign and share monitoring hyperlinks with giant teams of influencers
• Conversion monitoring: measure clicks, conversions and income generated by particular person influencers
• Fee funds: calculate and ship funds on to influencers
• Ecommerce integration: straight combine with ecommerce websites together with these powered by Shopify, BigCommerce and Magento. 

Early adopters of Traackr’s social commerce instruments embody international magnificence, style, beverage and shopper know-how manufacturers working with influencers to boost model consciousness and drive visitors to on-line shops by way of social networks.

“Visitors from social networks and particularly from influencer generated content material has change into a big driver of gross sales for manufacturers,” says Assayag. “Traackr’s social commerce instruments are a sport changer for entrepreneurs who can now clearly measure the affect of influencer campaigns on gross sales and evolve their technique according to the info. With Traackr, manufacturers can study precisely which influencers transfer the needle and shift funding into the packages that carry out the very best.”

You’ll be able to study extra about Traackr’s social commerce capabilities right here.