TikTok video descriptions, as soon as restricted to 300 characters, have now been up to date to 2,200 characters.
What this implies. The replace was first seen by social media guide Matta Navarra on Twitter, who posted that the brand new character restrict allowed customers to precise extra particulars about their content material, generate extra engagement, and make their movies extra searchable.
Early reactions. Some individuals on Twitter aren’t too thrilled with the replace. Ash-win Fern-&-es posting “However nobody actually reads the outline there. Could be useful for some so as to add extra hashtags although.” Grady Hopper says “I don’t get why this issues 95% of most individuals’s views most likely come from fyp not search.” FYP is TikTok’s “For You” Web page, the place they present customers strategies of accounts to observe and movies to observe.
TikTok, the brand new Google. Although the overall response right here is “meh,” some individuals see the worth in longer captions for optimizing web optimization. In response to tweets saying that no person reads the descriptions, Rhayven J says “Even when they don’t, the algorithm will. If people know web optimization, then it is a enormous sport changer.”
TikTok is understood for attempting to exchange Google search amongst its Gen Z customers. This newest replace might be a step in that route.
Why we care. When you’re utilizing TikTok as a part of your social or advert technique, have your copywriters on standby and make the most of the brand new 2,200 character restrict. Don’t neglect to maintain web optimization and Useful Content material finest practices in thoughts when creating your new captions
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About The Writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
