TikTok has printed its fifth annual ‘12 months on TikTok’ report, which supplies an outline of all of the creators, moments and tendencies that resonated essentially the most within the app all through the previous 12 months.

As defined by TikTok:

“In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our international group entertained and impressed one another, elevating and celebrating self-expression by discovering, creating and sharing content material that captured our imaginations.”

TikTok’s 12 months in Overview is separated into 9 classes:

FYFaves – The most well-liked video clips of the 12 months total
TikTok Taught Me – Which highlights academic classes, life hacks and how-to’s folks have discovered from the TikTok group
The Playlist – The most well-liked songs on the app in 2022
Solely on TikTok – Key TikTok tendencies, powered by artistic results, sounds and different product options
Breakthrough Stars – The rising creators and celebrities who had large moments on TikTok this 12 months
The Hitmakers – The most well-liked artists within the app
Uncovered Communities – A celebration of subcultures and area of interest communities which might be thriving on TikTok
Eats on Repeat – Key meals and recipe tendencies
Cherished by TikTok – A few of the hottest merchandise and SMBs introduced within the app

That gives a spread of angles and facets, which might higher inform your understanding of the app, and the important thing tendencies in numerous niches and parts.

So what had been the highest TikTok clips of the 12 months?

The highest performer, with greater than 300 million views, was this clip from chocolatier @amauryguichon of the creation of a chocolate giraffe.

The complete checklist of the preferred US clips is:

@amauryguichon – Setting up a really giant chocolate giraffe
@chipmunksoftiktok – Squishy’s again after hibernation!
@rosalia – You’ll be able to say so much with the way in which you chew gum
@blondebrunetteredhead – A deadpan tackle “Jiggle Jiggle” by the leads of Riverdale
@little.blooming.ladies – “I’m only a child!”
@schmoyoho – The beloved Corn Child will get remixed
@lizzo – Lizzo helps us study the choreo for “About Rattling Time”
@itsmrfinn – A instructor’s elaborate yearly faculty musical reveal
@jimmydarts – Serving to Tom get again on his toes
@meltandpour – The final word showdown: lava vs. ice

As you may see, there are fairly a number of celeb clips in there, which underlines the rising cultural affect of the app, significantly for musicians, who at the moment are more and more leaning on TikTok for promotion and consciousness.

TikTok’s additionally listed the highest 5 hottest clips of the 12 months globally, which is topped by this video from @ox_zung.

The video, at the least for me, feels considerably just like Kaby Lame’s method, in responding to viral tendencies.

The highest 5 international TikToks of 2022 had been:

@ox_zung – The Sew professional shares tips that made us gasp!
@rosalia – Rosalía exhibits us all the best way to slay
@lav_sings – Wows us together with her #DesiTok singing abilities
@robertirwin – The Aussie conservationist rescues a child blue-tongued lizard within the outback
@thammachad – An iconic Thai creator receives an award in all their glory

There’s a spread of insights into TikTok utilization, and what’s standard within the app, that may be gleaned from these clips, although the highest tendencies aspect could present much more perception.

High tendencies for the US had been:

These had been the issues that received TikTokers taking part, and sharing their very own variations of the identical tendencies of their clips.

Which is the important thing to TikTok’s viral success. Earlier than TikTok, memes and tendencies had been extra of a passive consumption aspect, however TikTok has added a participatory facet, so that you’re not solely being entertained by different folks’s clips, however the ecosystem additionally invitations you into the method, to share your individual take.

If you wish to study extra about TikTok and the way it works, these are the tendencies that you have to pay attention to, and dig into in your individual analysis.

Additionally value noting from a advertising and marketing perspective – the highest merchandise on TikTok this 12 months:

Want TikTok advertising and marketing ideas? Price trying out these promotions, and the associated hashtags, to see how every product has facilitated engagement within the app.

There’s a heap of nice perception right here to supply some useful perspective on how TikTok works, what resonates within the app, and what you need to be doing to align with key tendencies and alternatives.

It’s undoubtedly value a glance – you may try TikTok’s full ‘2022 12 months on TikTok’ overview right here.