TikTok has printed a brand new report which supplies contemporary insights into the function that its platform performs within the evolving path to buy, and the way TikTok clips can change the best way that manufacturers and shoppers work together.
As defined by TikTok:
“By listening to the TikTok group, we meet customers the place they wish to be met, and it is not within the funnel. Moderately, it’s an infinite loop with no begin or finish level, and it empowers manufacturers to determine extra significant relationships with shoppers that end in communities of name loyalists, repeat purchases, and better spending.”
Digging into this, TikTok commissioned Materials to conduct a brand new examine of TikTok customers, and get their insights into buying and promoting by way of TikTok clips.
Amongst their key findings:
- 49% of TikTok customers say that the app is an efficient place to find one thing new
- 44% uncover merchandise from movies posted by manufacturers
- 1 in 4 respondents have tagged a model in a submit
Some attention-grabbing notes – you’ll be able to learn a full overview of the Materials/TikTok model examine right here, or try the infographic overview beneath.
