Given its excessive utilization amongst youthful demographics, it’s no shock that sports activities is fashionable with TikTok customers, who’re more and more sharing their ardour for sports activities and sporting identities within the app.

Certainly, engagement with sports activities content material is rising quick on the platform, with nearly all main sports activities seeing will increase in exercise over the previous yr.

With this in thoughts, TikTok has printed a brand new report on the newest sports activities traits, and the way manufacturers can faucet into these shifts, with recommendations on content material choices, advert instruments, and different notes that can assist you hyperlink into sports activities dialogue within the app.

You possibly can obtain the complete report right here, however on this publish, we’ll check out a number of the key notes.

First off, TikTok gives an outline of the sorts of sports activities movies which are rising in recognition within the app, together with trick pictures, behind-the-scenes content material, and highlights.

Every overview contains notes on how manufacturers can faucet into these traits, which gives clear course on what TikTok’s sports activities followers are searching for within the app.

The report additionally contains extra particular notes on advert marketing campaign choices and instruments, which might assist to higher align your branding efforts with related conversations.

Whereas there are additionally extra particular tips on the sorts of content material that sports activities followers need to see, which may very well be one other information word on your content material course.

There are some useful insights right here, and for those who’re seeking to join with sports activities followers within the app, it’s value downloading the information, and testing the important thing pattern notes, as highlighted by TikTok’s workforce.

You possibly can obtain TikTok’s full sports activities pattern report right here.