TikTok has topped the first-ever winner of its TikTok Advert Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Best advert for TikTok Europe’.

TikTok first launched its TikTok Awards initiative again in Could, inviting all European businesses and types to enter their submissions to take dwelling the highest award, and bragging rights as one of the best TikTok adverts crew within the area.

The awards celebrated the highest adverts from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Best Inventive’ and ‘Best Efficiency’.

So what was the highest European TikTok advert of 2022?

“Ultimately, Unieuro was given prime honors by the jury for his or her ‘The Clerk‘ marketing campaign and took dwelling the coveted Best TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the influence of boosting inventive as In-Feed Adverts to maximise attain and engagement with the TikTok group. The marketing campaign totally embodied TikTok’s mission to encourage creativity and produce pleasure in a very genuine means.”

Uniero created a sequence of adverts with this character, by which a customer support agent is basically trapped inside TikTok.

The brief, light-hearted clips generated large engagement for the model, and as TikTok notes, the strategy additionally aligns with the trending behaviors and inventive components throughout the app.

TikTok has additionally shared examples of the highest inventive from a number of areas, which supplies some fascinating perspective on key content material tendencies and approaches.

There could possibly be some priceless notes of inspiration in there, with a variety of various approaches and methods at play.

Possibly that’ll assist to get you occupied with how you must strategy your TikTok campaigns – you’ll be able to try all of the TikTok Awards winners for 2022 right here.