In the event you haven’t heard it already: TikTok is right here to remain. And whether or not you’re a enterprise, content material creator or particular person person, it’s vital to know the variations between a TikTok Enterprise vs. creator account. Are you aware which kind of TikTok account goes to be the perfect on your model?

Each of those TikTok account sorts have totally different options and advantages—however which one shall be greatest for you? We’ll handle the professionals and cons of every account sort, then stroll you thru how to decide on which account sort you must use.

Let’s get began.

What’s a TikTok Enterprise Account?

A TikTok Enterprise Account is a public, skilled account that has entry to the app’s total advertising and marketing suite of instruments. Any such account is right for manufacturers and companies who want to make a splash on the platform and create a cohesive advertising and marketing technique.

Professionals of a TikTok Enterprise Account

Entry to TikTok’s Enterprise Suite. One of many greatest advantages of getting a Enterprise account is entry to TikTok’s Enterprise Suite. This contains entry to:

• TikTok analytics relating to your profile, video, content material and LIVE movies.
• TikTok advertisements and promoted movies to assist get extra individuals to find your movies, navigate to your web site and hopefully acquire extra followers.
• the Industrial Music Library of over 1 million commercially licensed songs and sounds. Manufacturers may also create their very own TikTok tendencies and sounds by means of the instruments and assets accessible.
• the Enterprise Artistic Hub to view trending movies and for recommendations on greatest practices on creating content material and technique.

Accessing all of those options is a good way to observe your efficiency and ensure your model will get in entrance of the suitable viewers.

Use of an ecommerce storefront. One other main perk—particularly for ecommerce manufacturers—is the power to create your individual TikTok retailer. Social procuring is the subsequent technology of ecommerce, and with a TikTok retailer, you possibly can spotlight your whole merchandise proper on the app, making it extraordinarily simple for purchasers to make a purchase order. Followers can browse your merchandise, then instantly try by means of Shopify.

Means to connect with Sprout Social. Simplify how you’re employed throughout totally different platforms and apps by connecting all of your accounts by means of a social media administration software like Sprout Social. TikTok Enterprise Accounts may be linked to your Sprout account, making it simple to plan calendars, schedule content material and monitor efficiency alongside the remainder of your social media channels.

This makes social media administration even simpler, with the power to handle all social accounts in a single Sprout dashboard.

Cons of a TikTok Enterprise Account

Whereas having a Enterprise Account comes with loads of perks, each rose has its thorn.

Restricted library of sounds. As a result of manufacturers have extra authorized loopholes to leap by means of, TikTok offers entry to royalty-free, business sound clips to enterprise accounts reasonably than all the audio library.

This will restrict the sound bytes your enterprise can use, however it additionally provides you the chance to work to be much more inventive together with your video content material. That is your silver lining! Plus, manufacturers can at all times create their very own sound bytes when making their very own rendition of an ongoing TikTok pattern.

Restricted duet or stitching choices. With this limitation on sound bytes, it means manufacturers are additionally restricted on which TikTok movies they’re in a position to sew or duet. Any video with non-commercial audio can’t be stitched or dueted by a model.

What’s a TikTok creator account?

A TikTok creator account can be thought of a private account. Whereas TikTok used to have two forms of skilled accounts—Enterprise or creator—that have been separate from a private account, they transformed all creator accounts to a private account in August of 2021.

Influencers are nonetheless in a position to accomplice with manufacturers, change into verified and develop huge followings, even with what’s thought of a private account.

Professionals of a TikTok creator account

Full entry to the audio library. That is most likely the most important perk of getting a TikTok creator account. You’ll have full entry to widespread songs, trending sound bytes and every other audio clip accessible within the app. Creators and influencers are in a position to make the most of any accessible sound clip, in addition to create their very own.

Means to sew and duet. As well as, creator accounts can sew or duet any video, giving them the power to react to or add to tales of every other creator or model video.

Potential to advertise movies. Creator accounts even have entry to the “Promote” choice identical to manufacturers and Enterprise Accounts achieve this that they will lengthen the attain of a few of their movies—particularly sponsored ones.

Eligibility to affix the TikTok Creator Fund. Creator accounts can entry the TikTok Creator Fund as a strategy to monetize their account and be incentivized for creating extra superior content material.

Equally, creator accounts can entry the TikTok Creator Subsequent Program, which permits TikTok customers to simply accept financial ideas from their prime followers.

Cons of a TikTok creator account

No entry to analytics. TikTok creator accounts sadly don’t have entry to some enterprise instruments, like analytics or messaging. Private accounts can ship direct messages to associates or individuals they observe (and who observe them again). This makes a private/creator account rather more troublesome when attempting to speak with followers or prospects.

Can’t add web site to profile. TikTok Enterprise Accounts can instantly add a web site hyperlink of their bios, whereas creator accounts should hit 1,000 followers earlier than they’re ready so as to add a hyperlink.

Native-only account administration. Not like the Enterprise Account, creator accounts can’t hook up with social media administration instruments like Sprout Social. Manufacturers ought to persist with a Enterprise Account, even when they aren’t in a position to entry all sound bytes. That is particularly as a result of manufacturers could face litigation if they’re an precise enterprise and use unlicensed music.

Deciding between a TikTok Enterprise vs. creator account?

Earlier than you begin a brand new social media account on TikTok, you must have answered a number of questions, together with: is my audience on TikTok and can TikTok assist me attain my social media targets?

As for which kind of TikTok account you must create, TikTok needs to be extraordinarily simple: companies go for a Enterprise Account and creators persist with a creator or private account.

Nevertheless, generally it’s not that easy. There are perks to every one, and no account sort can “have all of it.” Which one must you go for?

Think about the entire professionals and cons for every account sort to see which one is actually value it. For instance, as a enterprise, it’s a bummer to not have entry to the complete sound library. However is it value it to be susceptible to litigation since you need to use a trending sound?

When you’ve weighed the entire advantages versus the restrictions, select your account sort and keep it up. Though TikTok allows you to swap forwards and backwards, it’s higher to simply persist with the account sort you select for the extent of your time on the platform.

Get began with your individual TikTok account

Get began with your individual TikTok account, whether or not it’s a Enterprise Account vs. creator account—you’ll now know which account sort goes to be the best choice for you and your enterprise.

To study much more about get essentially the most out of TikTok, try our full information to TikTok for enterprise.