Plainly TikTok star Kyle Scheele’s video apology this week for not being sincere about how Kum & Go’s Kyle Scheele Meale marketing campaign happened is just not sufficient for some social media customers.

In a viral TikTok video posted by Scheele earlier this month, he makes it appear to be he created a large cutout of himself promoting a faux “Kyle Scheele Meal” and positioned it in an area Kum & Go retailer, with out the shop being in on the gag. The prank finally led to the creation of an actual Kyle Scheele Meale offered by the chain. Nonetheless, Kum & Go advised PRWeek that the comfort retailer was in on all of it alongside. 

As soon as the reality got here out, Scheele admitted “he tousled.” However his apology video is getting a barrage of unfavourable feedback, equivalent to, “This video has ‘sorry, not sorry’ power,” and, “You offered that stunt as extra real than this apology.”

What ought to Scheele’s subsequent transfer be?

How can Kyle Scheele get well from this?

— PRWeekUS (@PRWeekUS) December 2, 2021