A fast observe of clarification for TikTok customers: 10-minute video uploads are usually not gone from the app.

Over the previous week or so, a number of TikTok customers have famous that the 10-minute recording possibility has been faraway from the UI.

As you possibly can see on this screenshot, shared by social media professional Matt Navarra, the choice to report a 10-minute clip has disappeared, with 3 minutes now your longest recording possibility.

That’s prompted many to take a position that TikTok hasn’t seen success with longer clips, which has now seen it transfer again to shorter uploads, to be able to re-focus on its core energy.

Which can be considerably true, based mostly on what TikTok tells us in regards to the change:

“We have now not eliminated 10 minute movies – customers can nonetheless add movies as much as 10 minutes. There was an earlier experiment that allowed choose customers to additionally report movies as much as 10 minutes from the TikTok app, however that has since ended.”

So TikTok says that the one factor that’s been depreciated is the potential to report 10-minute movies inside the digicam UI, and that customers can nonetheless add longer movies if they need. However the recording course of was solely a take a look at, and TikTok’s now eliminated it.

This might replicate two issues – for one, it possible does counsel that 10-minute uploads haven’t been massively well-liked, so TikTok sees no motive to maintain supporting that performance within the app. That doesn’t imply that nobody’s seen success with longer content material, however it appears that evidently both it wasn’t getting used loads, or that customers aren’t responding to longer clips, which is why TikTok’s taking it away as a direct, in-stream alternative.

It may additionally counsel that the longer movies which have been uploaded to the app have typically been edited and crafted in different instruments, with professional customers taking the time to create extra participating, polished clips, that they’re then importing into the app. Which they don’t want the in-app recording performance for – and actually, in case you’re importing longer TikTok clips, you’re in all probability going to want to edit them and form them right into a compelling narrative, which might make the TikTok digicam much less mandatory on this respect.

So, the underside line is that 10-minute uploads are nonetheless accessible on TikTok, however you possibly can’t report them within the app. However you in all probability weren’t anyway, so in all probability not a large change.