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HomeBrandingTigers Reunite to Rejoice LNY Over a Bottle of Coke

Tigers Reunite to Rejoice LNY Over a Bottle of Coke


The Lunar New Yr (LNY) represents one of the vital vital holidays in Chinese language tradition. It’s a second of pleasure, a time when folks have fun by way of dances, decorations, fireworks, and, in fact, household gatherings. Grandparents, dad and mom, children, all reunite to create new priceless moments, elevating a glass to the promise of excellent well being and prosperity.

In honoring the Yr of the Tiger, which has simply began on February 1st, Coca-Cola joined fingers with WWP firm Ogilvy Shanghai to feast the general public’s eyes with a heartwarming story that blends Chinese language traditions with fashionable storytelling. Directed by Yves Geleyn by way of manufacturing firm Hornet, the story showcases a household of beautiful tigers coming collectively to have fun the LNY.

Through the straightforward however extremely emotional advert, the director carries the viewers in a dreamy place, with landscapes impressed by the Tianzi Mountain and karst topography of Guilin. Right here is the place a household of tigers lives and, because the custom dictates, they enhance their place to mirror the magic spirit of this festivity. Whereas getting ready the dinner desk, the youngest of the household seems.

His mom and grandmother specific their pleasure on the sight of the son, but the daddy makes everybody assume that his son’s go to doesn’t impress him, signaling that they’ve been distant recently. Nonetheless, his coronary heart says in any other case: An outdated photograph from when his boy was only a younger tiger makes him smile. The daddy retains having the identical angle in direction of his son. One can virtually really feel the stress between the 2 however fortunately, a bottle of Coke, strategically positioned by the mother on the desk, breaks the ice. Will the 2 be capable of discover the frequent floor and reconnect with one another? Hit play on the video under to find how the story ends…

All the things — from the colourful characters, that are delivered to life in textural and sculptural CG, to the panorama that was fastidiously contoured, permitting viewers to simply guess the place the story unfolds — was constructed to ensure that the one-minute-long video captures the genuine feelings of the nation round this time of the yr.

“Among the best points of this mission is that nearly every thing was executed in-house in Hornet’s studio. It’s all the time such a pleasure to have such a close-knit & proficient group of artists working collectively. And I’m very pleased with the end result — a pleasant combine of virtually stop-motion model CG (led by Natalia Perez) and graphic & painterly texture,” explains Yves Geleyn.

Amid fashionable society and with the quickly altering social norms related to the pandemic, folks couldn’t discover a frequent floor. As members of households unintentionally drifted aside, the hole between the younger and older generations began to widen. To bridge the hole, Coca-Cola’s LNY-themed advert spotlights togetherness. The built-in “Actual Magic Lunar New Yr” marketing campaign champions intergenerational bonds and defines the bottle of Coca-Cola because the glue that retains folks collectively.

Credit:

Consumer: Coca-Cola China, Ella Liu, Cloe Von Krause, Charlotte Sng, Elsa Gu, Du Jing

Company: Ogilvy Shanghai

Manufacturing: Hornet / Unlisted

CCO: Reed Collins

GECD: Fei Wei

GCD: Mike Pearson

CD: Jimmy Wang, Sascha Engel

Producer: Alice Chu

Accounts: Ole Luk, Queenie Shou, Lyia Chen, Adrian Xing

Technique: Arvind Srivastava, Arjun Vedanayagam

Director: Yves Geleyn

Managing Director: Hana Shimizu

Head of Artistic Improvement: Kristin Labriola

Producer: Hanna Smith-Ide

Manufacturing Coordinator: Madeline Metolius

Senior Editor: Anita Chao

Assistant Editor” Cole Bannick

Storyboard Artist: Stephanie Dere

Setting Design: Benjamin Plouffe

Character Design: Alejandro Diaz

Matte Portray + Design: Tristan Ménard

Junior Design Assist: Kaycee Nwakudo, Hannah Kim

CG Lead: Natalia Perez

CG Generalist: Angeline Rivera

Fashions: Constance Benson

Further Fashions: Cecilia Puglesi

Rigging: Josh Planz

Lighting & Rendering: Cody Chen, Mohamed Sinbawy, Nicole Noel

Compositors: Cody Chen, Mohamed Sinbawy, Nicole Noel

Animators: Hee Jin Kim, Tom Shek, Meg Oswalt

Unique Rating/Sound Design + Mixing: Ambrose Yu



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